108055 Resource 81704 106130 106130 1132192314382 1132341763324 Controlled Online Branding is the Most Important Consideration for Online Ads

Ad Industry is getting a clue about Internet Branding

<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><font size="3"><font color="#000000"><span style="FONT-FAMILY: Arial"></span></font></font></p><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><font color="#000000"><span style="FONT-FAMILY: Arial"><font face="verdana,arial,helvetica,sans-serif" size="2">A recent </font><a href="http://www.crm2day.com/news/crm/116405.php" target="_blank"><font face="verdana,arial,helvetica,sans-serif" size="2">research study</font></a><font face="verdana,arial,helvetica,sans-serif" size="2"> shows that leading creative online advertising professionals internationally acknowledge:</font></span></font></p><p><font face="verdana,arial,helvetica,sans-serif" size="2"></font></p><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><font face="verdana,arial,helvetica,sans-serif" color="#000000" size="2"><span style="FONT-FAMILY: Arial"></span></font></p><p><font face="verdana,arial,helvetica,sans-serif" size="2"></font></p><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><font face="verdana,arial,helvetica,sans-serif"><font size="2"><font color="#000000"><span style="FONT-FAMILY: Arial"> “Branding is the most important consideration for online ads, with 70 percent of respondents identifying it as the “most important” or “second most important” goal.”</span></font><font color="#000000"><span style="FONT-FAMILY: Arial"> </span></font></font></font></p><p><font face="verdana,arial,helvetica,sans-serif" size="2"></font></p><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><font face="verdana,arial,helvetica,sans-serif" color="#000000" size="2"><span style="FONT-FAMILY: Arial">While this is a step in the right direction, Al and Laura Ries, in their book <i><a title="Internet Branding" href="http://www.ries.com/Books/index.cfm?Page=BookList" target="_blank">The Fall of Advertising & The Rise of PR</a></i> have for years contended that public relations is the way a strong brand is truly established.</span></font></p><p><font face="verdana,arial,helvetica,sans-serif" size="2"></font></p><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><font face="verdana,arial,helvetica,sans-serif" color="#000000" size="2"><span style="FONT-FAMILY: Arial"></span></font></p><p><font face="verdana,arial,helvetica,sans-serif" size="2"></font></p><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><font color="#000000"><span style="FONT-FAMILY: Arial"><font face="verdana,arial,helvetica,sans-serif" size="2">I attended </font><a title="Online Branding" href="http://www.jaffejuice.com/" target="_blank"><font face="verdana,arial,helvetica,sans-serif" size="2">Joe Jaffe’s</font></a><font face="verdana,arial,helvetica,sans-serif" size="2"> Online Branding breakfast this morning and found it very interesting that an advertising company, </font><a title="Internet Branding" href="http://www.advertising.com/home.html" target="_blank"><font face="verdana,arial,helvetica,sans-serif" size="2">Advertising.com</font></a><font face="verdana,arial,helvetica,sans-serif" size="2"> sponsored the function.</font></span></font></p><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><font face="verdana,arial,helvetica,sans-serif" color="#000000" size="2"><span style="FONT-FAMILY: Arial">  </span></font></p><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><font face="verdana,arial,helvetica,sans-serif" color="#000000" size="2"><span style="FONT-FAMILY: Arial"></span></font></p><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><font face="verdana,arial,helvetica,sans-serif" color="#000000" size="2"><span style="FONT-FAMILY: Arial">Joe stated that branding is best defined as an “Accountable Process” and that “Branding online is not only possible; without online branding, branding is impossible.” I thought he coined a concise phrase in “Top of mind is now top of page.”</span></font></p><p><font face="verdana,arial,helvetica,sans-serif" size="2"></font></p><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-FAMILY: Arial"><font color="#000000"><font face="verdana,arial,helvetica,sans-serif" size="2">However you describe it, </font><a title="Online Branding" href="http://www.expansionplus.com/" target="_blank"><font face="verdana,arial,helvetica,sans-serif" size="2">online branding</font></a><font face="verdana,arial,helvetica,sans-serif" size="2"> or </font><a title="Internet Branding" href="http://www.expansionplus.com/impr/index.html" target="_blank"><font face="verdana,arial,helvetica,sans-serif" size="2">internet branding</font></a><font face="verdana,arial,helvetica,sans-serif" size="2"> is a subject that is shaping the future.</font></font></span></p><p /> 10 application/xml false Branding Internet Branding Online Branding Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1) 64.30.211.29 64.30.211.29 pauls false true false false true 177676 false false true false false false true 81704 blog blogsite/Falkow/web