<?xml version="1.0" encoding="UTF-8" standalone="yes"?>
<!--Web 2.0 Content Powered by MyST Blogsite® (http://blogsite.com)-->
<!--A service of MyST Technology Partners, Inc. (http://myst-technology.com)-->
<?xml-stylesheet href="http://falkow.blogsite.com/public/styles/etc/object.xsl" type="text/xsl"?>

<?myst-baseUrl http://falkow.blogsite.com/public/?>

<MySmartChannels Public="true" UserID="81693" dT="78" t0="1228349185712">
     <GetChannelItem_Result>
      <Item>
       <Resource>
        <ObjectID>108177</ObjectID>
        <ObjectClass>Resource</ObjectClass>
        <OwnerID ObjectClass="Domain" Title="The Future of Branding">81704</OwnerID>
        <CreatedByID ObjectClass="User" Title="pauls">106130</CreatedByID>
        <ModifiedByID ObjectClass="User" Title="pauls">106130</ModifiedByID>
        <CreateTime Title="2005-11-18 13:53:13 EST">1132339993790</CreateTime>
        <ModifyTime Title="2005-11-18 14:28:44 EST">1132342124241</ModifyTime>
        <SecurityModel>Controlled</SecurityModel>
        <Name>Intel's Secret Branding Plans Uncovered</Name>
        <Summary>Is this an online branding ploy?</Summary>
        <Description>&lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt" align="left"&gt;&lt;font color="#000000"&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;After reading this &lt;/font&gt;&lt;a href="http://news.softpedia.com/news/Intel-s-Branding-Plans-Desconspired-12675.shtml" target="_blank"&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;article&lt;/font&gt;&lt;/a&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt; written like something out of a Ludlum book I just wondered if this &amp;ldquo;leak&amp;rdquo; isn&amp;rsquo;t a part of an internet branding &lt;/font&gt;&lt;/font&gt;&lt;font color="#000000"&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;strategy.&amp;nbsp; &lt;/font&gt;&lt;/font&gt;&lt;font color="#000000"&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;According &lt;/font&gt;&lt;/font&gt;&lt;font color="#000000"&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;to the article, a &lt;/font&gt;&lt;a title="Internet branding" href="http://translate.google.com/translate?hl=en&amp;sl=fr&amp;u=http://x86-secret.com/&amp;prev=/search%3Fq%3Dx86-secret.com%2B%26hl%3Den%26lr%3D%26sa%3DG" target="_blank"&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;French website&lt;/font&gt;&lt;/a&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt; recently revealed a new set of logos and a new brand designation for Intel processors; stating &amp;ldquo;With the occasion of a total recasting of INTEL logos (see below), we could obtain the commercial names of the Yonah futures. Surprised! For the first time since 10 years, Exit the term &amp;quot;Pentium&amp;quot;. Yonah will be thus baptized &amp;quot;INTEL Core Solo&amp;quot; and &amp;quot;INTEL Core Duo&amp;quot; according to whether one speaks about Yonah Single Core or Dual Core. The platform &amp;quot;&lt;city /&gt;&lt;place /&gt;Napa&lt;/place /&gt;&lt;/city /&gt;&amp;quot; accomodate Yonah Dual Core will become thus &amp;quot;Centrino Duo&amp;quot;.&amp;rdquo;&lt;/font&gt;&lt;/font&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;&lt;font face="Verdana" color="#000000" size="2"&gt;&lt;/font&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt" align="center"&gt;&lt;img alt="Intel logos online branding article" hspace="0" src="http://news.softpedia.com/images//news2/Intel-s-Branding-Plans-Desconspired-2.jpg" align="baseline" border="0" /&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;&lt;font color="#000000"&gt;&lt;span style="FONT-SIZE: 12pt; FONT-FAMILY: "&gt;&lt;shapetype id="_x0000_t75" stroked="f" filled="f" path="m@4@5l@4@11@9@11@9@5xe" o:preferrelative="t" o:spt="75" coordsize="21600,21600" /&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;&lt;/font&gt;&lt;/span&gt;&lt;/font&gt;&lt;/p&gt;&lt;font size="3"&gt;&lt;font color="#000000"&gt;&lt;font face="Times New Roman"&gt;&lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;&lt;/font&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;&lt;/font&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;&lt;/font&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;Internet branding tactics come in a variety of shapes and sizes&amp;hellip;so to speak.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;Whether this unofficial look at Intel&amp;rsquo;s alleged new logos was intentional or not, it certainly drew my attention to their brand.&lt;/font&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;&lt;/font&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;&lt;/font&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;&lt;/font&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;&lt;/font&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;&lt;/font&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;&lt;/font&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;&lt;/font&gt;&lt;/p&gt;&lt;p&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;&lt;/font&gt;&lt;/p&gt;&lt;p&gt;&lt;a title="Online Branding" href="http://www.expansionplus.com/index.html" target="_blank"&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;Online branding&lt;/font&gt;&lt;/a&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt; needs to be a part of an overall integrated corporate branding strategy.&amp;nbsp; &lt;/font&gt;&lt;a title="Internet Branding" href="http://www.expansionplus.com/impr/index.html" target="_blank"&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;Internet branding&lt;/font&gt;&lt;/a&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt; gets priceless PR mileage for a company when done correctly.&lt;/font&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt" /&gt;&lt;p /&gt;&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;</Description>
        <ResourceTypeID ObjectClass="ResourceType" Title="Item:Content">10</ResourceTypeID>
        <ContentType>application/xml</ContentType>
        <ContentDocument>
         <ItemProperties>
               <CommonProperties>
                <Hidden>false</Hidden>

                <Keywords>
                 <Keyword>Internet Branding</Keyword>

                 <Keyword>Online Branding</Keyword>

       </Keywords>

      </CommonProperties>

               <RemoteInfo>
                <UserAgent>Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1)</UserAgent>

                <RemoteHost>64.30.211.29</RemoteHost>

                <RemoteAddr>64.30.211.29</RemoteAddr>

                <RemoteUser>pauls</RemoteUser>

      </RemoteInfo>

     </ItemProperties>
        </ContentDocument>
       </Resource>
       <Shares/>
       <Subjects/>
       <UserPermissions>
        <CanDelete>false</CanDelete>
        <CanDiscover>true</CanDiscover>
        <CanEdit>false</CanEdit>
        <CanEditPermissions>false</CanEditPermissions>
        <CanRead>true</CanRead>
       </UserPermissions>
       <CommentInfo>
        <CommentChannelRef AllowAnonymous="true" Inherited="true">
         <ChannelID ObjectClass="Channel" Title="[Public] Public Comments">177676</ChannelID>
         <UserPermissions>
          <CanCreateChannelItem>false</CanCreateChannelItem>
          <CanDelete>false</CanDelete>
          <CanDiscover>true</CanDiscover>
          <CanEdit>false</CanEdit>
          <CanEditPermissions>false</CanEditPermissions>
          <CanPublish>false</CanPublish>
          <CanRead>true</CanRead>
         </UserPermissions>
        </CommentChannelRef>
        <Comments/>
       </CommentInfo>
       <Views>
        <SourceID ObjectClass="Channel" Title="The Future of Branding">81704</SourceID>

               <View>
                <Name>blog</Name>

                <Model>blogsite/Falkow/web</Model>

                <Style/>

                <Scheme/>

       </View>

      </Views>
        <Views>
         <SourceID ObjectClass="Channel" Shared="true" Title="[Public] PRoactive | Online PR trends">112691</SourceID>

                <View>
                 <Name>blog</Name>

                 <Model>blogsite/Falkow/whatsnew</Model>

                 <Style/>

                 <Scheme/>

       </View>

                <View>
                 <Name>edit-item</Name>

                 <Model>blogsite/Falkow/web</Model>

                 <Style/>

                 <Scheme/>

       </View>

                <View>
                 <Name>left</Name>

                 <Model>blogsite/Falkow/left-content</Model>

                 <Style/>

                 <Scheme/>

       </View>

                <View>
                 <Name>right</Name>

                 <Model>blogsite/Falkow/right-content</Model>

                 <Style/>

                 <Scheme/>

       </View>

                <View>
                 <Name>wide</Name>

                 <Model>blogsite/Falkow/wide-content</Model>

                 <Style/>

                 <Scheme/>

       </View>

      </Views>
        </Item>
       </GetChannelItem_Result>
      </MySmartChannels>
