108436 Resource 81698 49412 49412 1132672906947 1132672906947 Controlled Blog Content Needs A Strategy

Panasonic steps into a blog storm

The subject of character blogging has reared its ugly head once again.As <a title="content strategy and blogging" href="http://blog.contentious.com/archives/2005/04/20/dont-dismiss-character-blogs" target="_blank">Amy Gahran said,</a> a character blog is not necessarily a bad thing.. it just depends how and why it is done.  And since complete transparency is the holy grail of blogging, never hide behind a character and pretend it's a real person.This comment Amy's blog posts about the  <a title="panasonic character blog" href="http://blog.contentious.com/archives/2005/10/31/on-business-blogging-and-character-panasonic-redux" target="_blank">Panasonic debacle</a> pretty much says it all:<blockquote dir="ltr" style="MARGIN-RIGHT: 0px">If Tosh Bilowski had simply been a pseudonym for some engineer at Panasonic who was passing on authoritative info I wouldn’t have blinked. But the guy doesn’t even exist, and Panasonic wasn’t up front about it.</blockquote>Before you launch a blog take the time to really think it all  through.A blog content strategy is vital. 10 application/xml false blog character blog content strategy corporate blog Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.1.4322) 69.239.112.240 69.239.112.240 sally false true false false true 177676 false false true false false false true 81698 blog blogsite/Falkow/web