110120 Resource 81704 106130 106130 1134022826221 1134023198093 Controlled Organic Search Listings Shown to Create Superior Online Branding Effects

Users prefer organic to sponsored listings by five to one

The trend for internet marketing is increasing with a growth rate of 33.7 percent projected for <country-region /><place />U.S.</place /></country-region /> Recent <a title="Online Branding" href="http://www.imediaconnection.com/content/7429.asp" target="_blank">studies</a> document the positive role search plays on <a title="Internet Branding" href="http://www.expansionplus.com/index.html" target="_blank">internet branding</a>.Search marketing is being touted by some to be “the greatest DM (direct marketing) medium to ever hit the advertising scene.”I would argue that true search marketing needs to be organic and conducted as a PR strategy.  After all an organic listing by definition is not an advertisement and I’ll take five to one odds any day of the week when it comes to <a title="Online Branding" href="http://www.expansionplus.com/knowledge/index.html" target="_blank">online branding</a>. 10 application/xml false Internet Branding Online Branding Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1) 69.234.186.55 69.234.186.55 pauls false true false false true 177676 false false true false false false true 81704 blog blogsite/Falkow/web