110254 Resource 81698 49412 49412 1134142313864 1134143030600 Controlled Content Strategy Highlighted at Search Engine Strategy's Online PR Track

<p>I went to Search Engine Strategies conference this week in Chicago - as a speaker in the online PR track.&nbsp; I spoke about News Search on a panel with Greg Jarboe, Nan Dawkins and Lee Odden.</p><p>The online PR track has been expanded, which shows the growing interest in this field.&nbsp; The track covered blogs (of course) and RSS, podcasting, wikis and tagging.&nbsp; And the all-important reputation management session.</p><p>I particularly liked the sessions with the news search engines.&nbsp; I should have liked to meet someone from&nbsp;Yahoo News and hear what they had to say too.</p><p>One theme I heard in all the sessions - it's all about the content.</p><p>Your search results, online brand value, traffic and leads depends on the quality of your content. </p><p>Your reputation is affected by the content that's being created by others - your customers, competitors and&nbsp;mainstream/citizen journalists.</p><p>A content strategy should be at the top of your online PR planning list for 2006.</p><p>&nbsp;</p> 9 application/xml false blogs content strategy online PR RSS search engine strategies Lee Odden posts about the conference http://www.allbusiness.com/blog/SearchEngineSmarts/3968/003855.html Brand perception online has been linked to search engine visibility. http://www.globalprblogweek.com/2005/09/21/falkow-rss/ Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.1.4322) 69.239.112.240 69.239.112.240 sally false true false false true 177676 false false true false false false true 81698 blog blogsite/Falkow/web