110685 Resource 81704 106130 106130 1134502178706 1134675297492 Controlled Online Branding vs. Market Share

Not One In The Same

<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><font color="#333333"><font face="verdana,arial,helvetica,sans-serif" size="2">At least in the case of online music, d</font><font face="verdana,arial,helvetica,sans-serif" size="2">ominant market share does not necessarily translate to top of mind brand awareness. </font></font><span style="FONT-SIZE: 12pt; FONT-FAMILY: "><font face="verdana,arial,helvetica,sans-serif"><font size="2">Although iTunes is far and away the most popular download service in business, Napster is&nbsp;a more recognized name according to a resent </font><a title="Online Branding" href="http://playlistmag.com/news/2005/12/15/tempo/index.php" target="_blank"><font size="2">study</font></a><font size="2"> on </font><a title="Internet Branding" href="http://www.expansionplus.com/" target="_blank"><font size="2">internet branding</font></a><font size="2">.</font></font></span></p><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 12pt; FONT-FAMILY: "><font face="verdana,arial,helvetica,sans-serif" size="2">&nbsp;</font></span></p><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><font size="2"><font face="verdana,arial,helvetica,sans-serif">Of those polled 79 percent recognize the Napster name while only 57 percent recognize </font></font><font size="2"><font face="verdana,arial,helvetica,sans-serif">iTunes.</font></font><font face="verdana,arial,helvetica,sans-serif" size="2"><span style="FONT-SIZE: 12pt; FONT-FAMILY: "></span></font></p> 10 application/xml false Internet Branding Online Branding Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1) 64.30.211.29 64.30.211.29 pauls false true false false true 177676 false false true false false false true 81704 blog blogsite/Falkow/web