110730 Resource 81698 49412 49412 1134580224035 1134580289110 Controlled Syndicate Conference Doc Searls Opening Remarks

The Static Web vs the Live Web

<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><font face="verdana,arial,helvetica,sans-serif" color="#000000" size="2">Day One  - Syndicate conference</font></p><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><font face="verdana,arial,helvetica,sans-serif" size="2"></font></p><p><font face="verdana,arial,helvetica,sans-serif" color="#000000" size="2"> </font></p><p><font face="verdana,arial,helvetica,sans-serif" size="2"></font></p><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><font color="#000000"><a title="doc searls syndicate conference" href="http://doc.weblogs.com/" target="_blank"><font face="verdana,arial,helvetica,sans-serif" size="2">Doc Searls</font></a><font face="verdana,arial,helvetica,sans-serif" size="2"> started the conference off with flashbacks to 1999 and remembering how </font><a href="http://www.reallysimplesyndication.com/"><font face="verdana,arial,helvetica,sans-serif" size="2">Dave Winer</font></a><font face="verdana,arial,helvetica,sans-serif" size="2"> got him started blogging with the “Edit this page” function – a radical idea in web content.</font></font></p><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><font face="verdana,arial,helvetica,sans-serif" size="2"></font></p><p><font face="verdana,arial,helvetica,sans-serif" color="#000000" size="2"> </font></p><p><font face="verdana,arial,helvetica,sans-serif" size="2"></font></p><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><font face="verdana,arial,helvetica,sans-serif" color="#000000" size="2">He pointed out that we refer to the static web in terms of real estate – we build, we have architecture. Bur when Dave Winer took Rich Site Summary and made it into Really Simple Syndication he changed the static web forever.<span style="mso-spacerun: yes">  </span>Now we have the Live Web.</font></p><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><font face="verdana,arial,helvetica,sans-serif" size="2"></font></p><p><font face="verdana,arial,helvetica,sans-serif" color="#000000" size="2"> </font></p><p><font face="verdana,arial,helvetica,sans-serif" size="2"></font></p><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><font face="verdana,arial,helvetica,sans-serif" color="#000000" size="2">Search engines like Google and Yahoo search the static web.<span style="mso-spacerun: yes">  </span>The new live web search tools like Pub Sub, Technorati and others are searching the Live Web – and they have to use different rules.</font></p><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><font face="verdana,arial,helvetica,sans-serif" size="2"></font></p><p><font face="verdana,arial,helvetica,sans-serif" color="#000000" size="2"> </font></p><p><font face="verdana,arial,helvetica,sans-serif" size="2"></font></p><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><font face="verdana,arial,helvetica,sans-serif" color="#000000" size="2">Now anyone can write and syndicate.<span style="mso-spacerun: yes">  </span>The Live Web has created a reversal of power.<span style="mso-spacerun: yes">  </span>Your audience is no longer just receiving your communication.<span style="mso-spacerun: yes">  </span>They are answering back – and they are starting conversations. </font></p><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><font face="verdana,arial,helvetica,sans-serif" size="2"></font></p><p><font face="verdana,arial,helvetica,sans-serif" color="#000000" size="2"> </font></p><p><font face="verdana,arial,helvetica,sans-serif" size="2"></font></p><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><font color="#000000"><font face="verdana,arial,helvetica,sans-serif" size="2">The Live Web has also reversed the consumer/producer role in terms of content.<span style="mso-spacerun: yes">  </span>We are not longer consumers – we are producers. (</font><a title="keyenes economics syndicate conference" href="http://en.wikipedia.org/wiki/Keynesian_economics" target="_blank"><font face="verdana,arial,helvetica,sans-serif" size="2">Keynes </font></a><font face="verdana,arial,helvetica,sans-serif"><font size="2">would turn in his grave at the thought!)<span style="mso-spacerun: yes">  </span>We write, we post, we syndicate.<span style="mso-spacerun: yes">  </span></font></font></font></p><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><font face="verdana,arial,helvetica,sans-serif" size="2"></font></p><p><font face="verdana,arial,helvetica,sans-serif" color="#000000" size="2"> </font></p><p><font face="verdana,arial,helvetica,sans-serif" size="2"></font></p><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><font color="#000000"><font face="verdana,arial,helvetica,sans-serif" size="2">Markets have indeed become conversations, as Doc said back in 1999 in the </font><a title="cluetrain manifesto" href="http://www.cluetrain.org/" target="_blank"><font face="verdana,arial,helvetica,sans-serif" size="2">Cluetrain Manifesto</font></a><font face="verdana,arial,helvetica,sans-serif"><font size="2">. The train is going down the track at a fast clip.<span style="mso-spacerun: yes">  </span>If you are not engaging in the conversation yet, the sand in your mouth must be getting very uncomfortable.<span style="mso-spacerun: yes">  </span></font></font></font></p><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><font face="verdana,arial,helvetica,sans-serif" size="2"></font></p><p><font face="verdana,arial,helvetica,sans-serif" color="#000000" size="2"> </font></p><p><font face="verdana,arial,helvetica,sans-serif" size="2"></font></p><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><font color="#000000"><font face="verdana,arial,helvetica,sans-serif"><font size="2">And when your head is in the sand, your rear end is hanging out for all to see and you might just feel the force of the online conversations, whether you choose to acknowledge them or not. <span style="mso-spacerun: yes">  </span></font></font></font></p> 10 application/xml false doc searls Live web RSS syndicate syndicate conference Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.1.4322) 66.114.246.42 66.114.246.42 sally false true false false true 177676 false false true false false false true 81698 blog blogsite/Falkow/web