111733 Resource 81704 106130 106130 1136145160165 1136145858065 Controlled Intel Leaps into New Branding Strategy

Details to be unveiled at CES

According to an <a title="Online Branding" href="http://www.eetimes.com/news/latest/showArticle.jhtml?articleID=175800019" target="_blank">EETimes article</a> citing Reuters, Intel plans to revamp its rebranding strategy for its new microprocessor line.  Paul Otellini, Intel’s chief executive, will unveil details of the campaign during the Consumer Electronics Show in <city /><place />Las Vegas</place /></city />.The phrase "Leap ahead" will replace the "Intel Inside" branding strategy.  Yonah, Intel’s new notebook-based processor line will be marketed as Core – part of a new platform called Viiv.Certainly, both <a title="Online Branding" href="http://www.expansionplus.com/" target="_blank">online branding</a> and offline branding tactics need to raise public awareness.  With these naming conventions, it seems that Intel believes they need to simulate the computer gaming market to do so. 10 application/xml false Internet Branding Online Branding Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1) 69.234.232.82 69.234.232.82 pauls false true false false true 177676 false false true false false false true 81704 blog blogsite/Falkow/web