112741 Resource 81701 49412 49412 1136817715707 1136817848517 Controlled Branding a primary goal of SEM

Tracking and measuring brand impact still not a major part of internet marketing srtategy

<p><em>In a surprising finding, the SEMPO study found that the majority of search marketers (62%) said branding was the primary objective of search marketing campaigns</em>.</p><p><em>Despite these self-reported goals, fewer than 24% track or measure branding impact.</em></p><p><a title="online branding a goal of search engine marketing" href="http://searchenginewatch.com/searchday/article.php/3575926" target="_blank">Search Engine&nbsp;Watch</a></p><p>If one of the primary goals is brand impact, I'd have thought&nbsp;it would make sense to track your&nbsp;results. I guess more peopole need BrandTracker than I realized.</p><p>With the growing amount of consumer generated media in the search engines,&nbsp;<a title="online reputation management" href="http://www.expansionplus.com/impr/blogosphere.html" target="_blank">tracking online reputation and brand impact</a> should be high on a company's list of priorities.</p><p /> 10 application/xml false brand tracking brandtracker internet marketing strategy online branding online reputation management Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; Alexa Toolbar) 64.30.211.29 64.30.211.29 sally false true false false true 177676 false false true false false false true 81701 blog blogsite/Falkow/web