112989 Resource 81704 106130 106130 1137087438136 1137087704095 Controlled Internet Branding: The 2006 Corporate Challenge

"Cheap" is losing its power as now "free" is in.

<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><font color="#000000"><font face="verdana,arial,helvetica,sans-serif"><font size="2">This is a very good <a title="Internet branding" href="http://www.americanchronicle.com/articles/viewArticle.asp?articleID=4772" target="_blank">article by Naseem Javed.</a><span style="mso-spacerun: yes">&nbsp; </span>I couldn&rsquo;t agree more that corporations need some quick and serious cold water dips and come to the new online party.&nbsp; </font></font></font><font face="verdana,arial,helvetica,sans-serif" color="#000000" size="2">It certainly is time for a reality check.</font></p><p class="MsoNormal" style="MARGIN: 0in 0in 0pt" /><p><font face="verdana,arial,helvetica,sans-serif" color="#000000" size="2"></font></p><p><font face="verdana,arial,helvetica,sans-serif" color="#000000" size="2">The article covers a recent study in which some 10,000 websites of the top businesses around the world were analyzed, stating &ldquo;the results were alarming.&rdquo;</font></p><p class="MsoNormal" style="MARGIN: 0in 0in 0pt" /><p><font face="verdana,arial,helvetica,sans-serif" color="#000000" size="2">I think part of the problem is that many companies still do not utilize public relations basics to <a title="Online branding" href="http://www.expansionplus.com/" target="_blank">online branding</a>.<span style="mso-spacerun: yes">&nbsp; </span>Instead they apply advertising models.</font></p> 10 application/xml false Internet branding Online branding Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1) 69.234.193.169 69.234.193.169 pauls false true false false true 177676 false false true false false false true 81704 blog blogsite/Falkow/web