116382 Resource 81698 49412 49412 1140201653747 1140201653747 Controlled Blogs Taken Seriously In The PR World

Study on blogging and the use of 'human voice' as a PR strategy

The School of Journalism and Mass Communication at&nbsp; the University of North Carolina have done a study on&nbsp; <a href="http://jcmc.indiana.edu/vol11/issue2/kelleher.html">Organizational Blogs and the Human Voice</a><br /><br />Here are some of their findings:<br /><br />People who read a company blog will perceive more of a human voice in the company's relational efforts than those who read the corporate website.<br /><br />People who read a blog will perceive the organization's relational maintenance strategies as greater than those who read only web content.<br /><br />Sounds like a good reason to blog.<br /> 10 application/xml false blog blogging corporate blog organizational blog PR public relations Mozilla/5.0 (Windows; U; Windows NT 5.1; en-US; rv:1.8.0.1) Gecko/20060111 Firefox/1.5.0.1 64.30.211.29 64.30.211.29 sally false true false false true 177676 false false true false false false true 81698 blog blogsite/Falkow/web