PR works for SEO

116478 Resource 81698 49412 49412 1140273710852 1140273710852 Controlled What PR has to do with SEO

Forget Google, Build a Brand

I wrote an article this week about the rush to hire SEO’s and SEM’s and my strong belief that a requirement of <a href="http://www.falkowinc.com/inc/strategy.php?include=1254">good SEO is an understanding of PR basics. </a>Building good content, a great brand and strong relationships will also get you good search rankings. Then I saw the interview with John Scott of V7n in the Search Engine Journal  - <blockquote dir="ltr" style="MARGIN-RIGHT: 0px">"For years I’ve been preaching marketing and brand building as opposed to obsessing over search engine rankings. Forget Google and build a legitimate brand."</blockquote> He was being interviewed about his cool organic SEO contest.<a href="http://www.v7n.com/forums/showthread.php?t=23744 "> See the rules</a> It will be interesting to see who wins this contest - and whether they get the rankings by applying his ideas to SEO.Taking the standard PR approach is what gets stable rankings for our clients, among other good PR results. It is not a quick fix, but it is a long term viable strategy.This is the basis of my presentation at SES New York on Feb 28th in the <a title="news search SES new york" href="http://www.jupiterevents.com/sew/winter06/agenda2.html" target="_blank">news search panel</a>. 9 application/xml false brand PR public relations search engine optimization SEO PR works for SEO WebProNews on how SEO and PR intersect http://www.webpronews.com/blogtalk/blogtalk/wpn-58-20060125PRWorksforSEO.html It's not about SEO it's about PR http://pop-pr.blogspot.com/2006/01/its-not-about-seo-its-about-pr.html Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1) 64.30.211.29 64.30.211.29 sally false true false false true 177676 false false true false false false true 81698 blog blogsite/Falkow/web