116697 Resource 81701 49412 49412 1140619283177 1140619283177 Controlled Online PR and Media Relations

Where are those pesky readers?

<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><font face="verdana,arial,helvetica,sans-serif" color="#000000" size="2">All the time and effort that goes into building relationships with editors and journalists has a specific end in mind -<span style="mso-spacerun: yes">  </span>ink in a publication that reaches your target audience.</font></p><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><p><font face="verdana,arial,helvetica,sans-serif" color="#000000" size="2"> </font></p></p><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><font face="verdana,arial,helvetica,sans-serif" color="#000000" size="2">Figures from the Audit Bureau of Circulations </font><font face="verdana,arial,helvetica,sans-serif" color="#000000" size="2">reveals that even <a title="online media relations and PR" href="http://www.bulldogreporter.com/dailydog/issues/1_1/dailydog_media_news/index.html#3307" target="_blank">magazine readership is down</a> – except for celeb mags.<span style="mso-spacerun: yes">  </span>Seems we can’t get enough of their shenanigans.<span style="mso-spacerun: yes">  </span></font></p><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><font face="verdana,arial,helvetica,sans-serif" color="#000000" size="2"><span style="mso-spacerun: yes"></span></font></p><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><font face="verdana,arial,helvetica,sans-serif" color="#000000" size="2"><span style="mso-spacerun: yes"></span>Other categories, including newsweeklies, women's magazines and teenage publications, turned in mixed results, reflecting the continuing challenge for print magazines in attracting readers and advertisers in the Internet era. Even O, the popular Oprah magazine, showed close to a 10 percent reduction in circulation.</font></p><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><p><font face="verdana,arial,helvetica,sans-serif" color="#000000" size="2"> </font></p></p><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><font face="verdana,arial,helvetica,sans-serif"><font size="2"><font color="#000000">In contrast, Bella Online </font><span style="COLOR: black; FONT-FAMILY: Times"><font face="verdana,arial,helvetica,sans-serif">displays over 10 million pageviews to visitors each month and they are ranked the 2nd largest women's website in the world.<span style="mso-spacerun: yes">  </span>This puts any other women’s magazine in the shade.<p /></font></span></font></font></p><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="COLOR: black; FONT-FAMILY: Times"><p><font face="verdana,arial,helvetica,sans-serif" size="2"> </font></p></span></p><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="COLOR: #333333"><font face="verdana,arial,helvetica,sans-serif"><font size="2">The Wall Street Journal reported last year that they earned more money with the online Web site than the print publication.<span style="mso-spacerun: yes"> </span></font></font></span></p><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="COLOR: #333333"><font face="verdana,arial,helvetica,sans-serif"><font size="2"><span style="mso-spacerun: yes"></span></font></font></span></p><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="COLOR: #333333"><font face="verdana,arial,helvetica,sans-serif"><font size="2"><span style="mso-spacerun: yes">Since w</span>e know that advertisers follow eyeballs, it stands to reason that they are getting more readers online than they are in print.</font></font></span></p><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="COLOR: #333333"><font face="verdana,arial,helvetica,sans-serif"><font size="2"></font></font></span></p><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="COLOR: #333333"><font face="verdana,arial,helvetica,sans-serif"><font size="2">And getting publshed in these online news sites and magazines can get you seen in Yahoo! News as well - with an audience of alnost 30 million.</font></font></span></p><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="COLOR: #333333"><p><font face="verdana,arial,helvetica,sans-serif" size="2"> </font></p></span></p><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><font face="verdana,arial,helvetica,sans-serif" color="#000000" size="2">Perhaps it’s time for a serious re-evaluation of where to invest your Media Relations time and effort?  </font></p><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><font face="verdana,arial,helvetica,sans-serif" color="#000000" size="2"></font></p><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><font face="verdana,arial,helvetica,sans-serif" color="#000000" size="2">Online PR has definitely come of age. Find out more at the news search session at Search Engine Strategies in New York next week.</font></p> 10 application/xml false media relations news search online PR search engine strategies Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.1.4322) 69.238.51.197 69.238.51.197 sally false true false false true 177676 false false true false false false true 81701 blog blogsite/Falkow/web