High-Powered Internet Users Identified as Online News Consumers

120810 Resource 81698 49412 49412 1143759567104 1143759660565 Controlled News Search Users Are 'High Powered' Internet Surfers

"High-powered" broadband users consume more news and media on the Web than the average Internet user.

New data from the Pew Internet and American Life Project show that those who read news online are a sought after demographic -  they are the "high-powered" broadband users that consume more news and media on the Web than the average Internet user.They typically do four or more activities online compared to the average Internet user average of three out of 10 activities. Heavy Internet users typically are three times more likely than other users to get news online in an average day<ul><li>71 percent of the heavy internet users get their news online</li><li>59 percent get news from local TV</li><li>53 percent listen to the radio for news</li><li>52 percent watch national TV newscasts</li><li>43 percent get news from a local paper</li><li>21 percent read national newspapers </li><li>72 percent get news from both local and national TV</li></ul>Getting your message out into the online news sites is an important part of online PR today - and distributing this content in RSS Feeds makes it easier for wider audiences to find your content. 9 application/xml false new PR tools news search online news online PR High-Powered Internet Users Identified as Online News Consumers Online news-gathering growth follows a similar adoption rate to broadband http://www.clickz.com/stats/sectors/demographics/article.php/3593846 Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1) 127.0.0.1 127.0.0.1 sally false true false false true 177676 false false true false false false true 81698 blog blogsite/Falkow/web