Offline PR and Online PR

124514 Resource 81701 49412 49412 1145667790474 1145667997347 Controlled Monitoring blogs a necessary part of Internet marketing strategy

Consumer generated content fuels the need for online reputation management

Businesses are feeling the power of blogs, says the <a title="online reputation management" href="http://news.bbc.co.uk/2/hi/business/4879160.stm" target="_blank">BBC today</a>. Companies are paying attention to what's being said online and they're looking for tools to monitor CGM.But we really need to take a wider view than just blogs, says <a title="monitoring blogs" href="http://andylark.blogs.com/andylark/2006/04/blog_monitoring.html" target="_blank">Andy Lark</a><blockquote dir="ltr" style="MARGIN-RIGHT: 0px">In these spaces we aren't just interested in what is being said but also what is being done - links created, lists joined, podcasts delivered...</blockquote>Reputation management has long been a staple of PR - now the agencies just have to learn to do it online.   9 application/xml false blogs online reputation management public relations Offline PR and Online PR PR involves activities geared towards influencing media, communities and audiences that exist solely on the Internet using online channles. That includes search engines, blogs, news search, forums, discussion threads, social networks and other online communication tools. Brand reputation monitoring and management is also a focus area for online PR. http://www.webpronews.com/blogtalk/blogtalk/wpn-58-20060411TipsforOnlinePR.html Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.1.4322) 127.0.0.1 127.0.0.1 sally false true false false true 177676 false false true false false false true 81701 blog blogsite/Falkow/web