133476 Resource 81701 49412 49412 1152562046081 1152562455742 Controlled Blogs, RSS and podcasts feature in BtoB internet marketing strategy

New media plays a key role in BtoB marketing now

<p>I often get asked&nbsp;how&nbsp;new media features in the BtoB space.</p><p><a href="http://www.knowledgestorm.com/search/viewabstract/83446">New research</a>&nbsp; just out from KnowledgeStorm and Universal McCann&nbsp;shows that blogs, podcasts, wikis and RSS feeds are evolving into key elements of the B2B marketer's online toolkit. </p><p>The study polled 3,900 B2B technology buyers and found that&nbsp;not only are they interested in these new delivery channels,&nbsp;they are using them to gather information and make decisions.</p><p>If you have a BtoB audience you need to include these&nbsp;communication tools in your Internet marketing strategy. <a title="create and publish RSS Feeds" href="www.press-feed.com" target="_blank">Create and publish RSS feeds</a> is an easy first step.</p><p><br /></p> 10 application/xml false blogs btob internet marketing strategy rss feeds Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1) 127.0.0.1 127.0.0.1 sally false true false false true 177676 false false true false false false true 81701 blog blogsite/Falkow/web