135768 Resource 81701 49412 49412 1154011147866 1154011147866 Controlled Web Metrics And the Bottom Line

If you can't measure it you can't manage it

"A company's Web site interacts with every part of its audience, from analysts and journalists to employees and customers.  If you don't know how well your Web channel's doing, then how can you gauge the overall success of your company?" writes <a href="http://www.clickz.com/showPage.html?page=3622963">Shane Atchison in ClickZ</a>In preparation for my session at <a href="http://www.searchenginestrategies.com/sew/summer06/agenda2.html">Search Engine Strategies on August 8th</a> I have been doing some research on consumer behaviour and media consumption.  At a recent magazine Industry summit they talked about how people are turning to the Net for data, news and information.   And how that is affecting the magazine and publishing industry.  Ad dollars is a good stat to watch because ad dollars follow eyeballs. There is no better indication of where the people are getting their information. Their stats and graphs show very clearly where your audience is today - online. Readership is down and use of websites for news and info is up.Your web channel is interacting with every part of your audience.  And it's way past time that C level execs paid attention to <a href="http://www.expansionplus.com/impr/web_analytics.html">web metrics.</a>    10 application/xml false web analytics web metrics Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.1.4322) 127.0.0.1 127.0.0.1 sally false true false false true 177676 false false true false false false true 81701 blog blogsite/Falkow/web