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        <Name>Interesting attendance at the Social Media Club</Name>
        <Summary>Who is paying attention to new media and online PR?</Summary>
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&lt;/span&gt;The San Jose Mercury and the SF Chronicle&lt;/font&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;&lt;font face="Verdana" color="#000000" size="2"&gt;&lt;/font&gt;&lt;font face="verdana,arial,helvetica,sans-serif" color="#000000" size="2"&gt;&lt;/font&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;&lt;font face="verdana,arial,helvetica,sans-serif" color="#000000" size="2"&gt;PR Newswire &amp;ndash; Mark Nowlan, seni&lt;personname w:st="on" /&gt;or&lt;/personname /&gt; VP of Marketing and Communication flew out from &lt;state w:st="on" /&gt;&lt;place w:st="on" /&gt;New Y&lt;personname w:st="on" /&gt;or&lt;/personname /&gt;k&lt;/place /&gt;&lt;/state /&gt; f&lt;personname w:st="on" /&gt;or&lt;/personname /&gt; the meeting&lt;/font&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;&lt;font face="verdana,arial,helvetica,sans-serif" color="#000000" size="2"&gt;&lt;/font&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;&lt;font face="verdana,arial,helvetica,sans-serif" color="#000000" size="2"&gt;The Weblog Wire &amp;ndash; A new wire service f&lt;personname w:st="on" /&gt;or&lt;/personname /&gt; bloggers&lt;/font&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;&lt;font face="verdana,arial,helvetica,sans-serif" color="#000000" size="2"&gt;&lt;/font&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;&lt;font face="verdana,arial,helvetica,sans-serif" color="#000000" size="2"&gt;Thought leaders &amp;ndash; Jen McClure of the &lt;a title="society for new comm research" href="http://www.sncr.org/" target="_blank"&gt;Society f&lt;personname w:st="on" /&gt;or&lt;/personname /&gt; New Communication Research&lt;/a&gt;, Todd Defren of &lt;a href="http://www.shiftcomm.com/"&gt;Shift Communications&lt;/a&gt;&lt;/font&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;&lt;font face="verdana,arial,helvetica,sans-serif" color="#000000" size="2"&gt;&lt;/font&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;&lt;font face="verdana,arial,helvetica,sans-serif" color="#000000" size="2"&gt;RSS providers &amp;ndash; &lt;a href="http://www.press-feed.com/"&gt;PRESSfeed&lt;/a&gt;&lt;/font&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;&lt;font face="verdana,arial,helvetica,sans-serif" color="#000000" size="2"&gt;&lt;/font&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;&lt;font face="verdana,arial,helvetica,sans-serif" color="#000000" size="2"&gt;Small agencies &amp;ndash; Future W&lt;personname w:st="on" /&gt;or&lt;/personname /&gt;ks, &lt;city w:st="on" /&gt;San Jose&lt;/city /&gt;; Topaz, &lt;city w:st="on" /&gt;&lt;place w:st="on" /&gt;Boston&lt;/place /&gt;&lt;/city /&gt;; Expansion Plus, LA, Pat Meier Associates, San Francisco&lt;/font&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt" /&gt;&lt;p&gt;&lt;font face="verdana,arial,helvetica,sans-serif" color="#000000" size="2"&gt;&amp;nbsp;&lt;/font&gt;&lt;/p&gt;&lt;p /&gt;&lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;&lt;font face="verdana,arial,helvetica,sans-serif" color="#000000" size="2"&gt;MIA:&lt;/font&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;&lt;font color="#000000"&gt;&lt;font face="verdana,arial,helvetica,sans-serif"&gt;&lt;font size="2"&gt;Who should have been there?&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;&lt;font face="verdana,arial,helvetica,sans-serif" color="#000000" size="2"&gt;Large PR agencies &amp;ndash; Edelman A&amp;amp;R has offices close by &lt;/font&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;&lt;font face="verdana,arial,helvetica,sans-serif" color="#000000" size="2"&gt;C&lt;personname w:st="on" /&gt;or&lt;/personname /&gt;p&lt;personname w:st="on" /&gt;or&lt;/personname /&gt;ate PR people &amp;ndash; there are heaps of big tech companies right in the area&lt;/font&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;&lt;font face="verdana,arial,helvetica,sans-serif" color="#000000" size="2"&gt;Yahoo News &amp;ndash; they have the biggest online news audience right now and we were meeting practically in their backyard.&lt;/font&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;&lt;font face="verdana,arial,helvetica,sans-serif" color="#000000" size="2"&gt;Google News &amp;ndash; 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