139405 Resource 81698 49412 49412 1156341950164 1156342014574 Controlled Sony Joins The Rush To Embrace Online Video

Another user-generated site bought by big media.

Grouper, one of a number of YouTube wanna-bes,  hit the jackpot when they caught the eye of Sony.Grouper has attracted a following of millions of fans - and they are not just passive viewers of Web-based videos.  Grouper fans are creators of videos that  can be shared withothers and downloaded to portable video-playing devices.  Source: Reuters via <a href="http://news.yahoo.com/s/nm/20060823/tc_nm/media_sony_grouper_dc_5">Yahoo News</a> <a title="online news and video for user generated media" href="http://news.yahoo.com/s/nm/20060823/tc_nm/media_sony_grouper_dc_5" target="_blank"></a><blockquote dir="ltr" style="MARGIN-RIGHT: 0px">The acquisition aims to infuse the studios with new ideas and talent f<personname w:st="on" />or</personname /> movies, television shows and games, a top Sony executive said.</blockquote>Analyst comment: Just as News C<personname w:st="on" />or</personname />p buying MySpace gave social netw<personname w:st="on" />or</personname />king legitimacy, this is a deal that adds huge legitimacy to the consumer generated media space.  Allen Weiner, Gartner Inc. If your PR plan doesn't have a social media component, it's way past time.  You need to figure out how you can reach these online audiences and join the conversation.<blockquote dir="ltr" style="MARGIN-RIGHT: 0px"></blockquote> 10 application/xml false online video social media user generated media Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.1.4322) 127.0.0.1 127.0.0.1 sally false true false false true 177676 false false true false false false true 81698 blog blogsite/Falkow/web