145650 Resource 81701 49412 49412 1161446267184 1161446461883 Controlled RSS, Content Syndication and Search: Part Six

Success in online marketing depends in to a large extent on being found in the search engines

Success in online marketing depends in to a large extent on being found in the search engines.  If you don’t get found no matter how stellar your website is, no one will see it.  And getting good <personname w:st="on" />or</personname />ganic search ranking (natural placements on a search results page, not the paid listings) is getting harder all the time.There are only ten spots on page one f<personname w:st="on" />or</personname /> any keyw<personname w:st="on" />or</personname />d.  How does Google, <personname w:st="on" />or</personname /> any search engine, decide which the ten best websites f<personname w:st="on" />or</personname /> that keyw<personname w:st="on" />or</personname />d are?  The secret lies in the inbound links to your website on that keyw<personname w:st="on" />or</personname />d <personname w:st="on" />or</personname /> phrase.  F<personname w:st="on" />or</personname /> years Internet marketers relied on reciprocal links – I’ll link to you if you link back to me.  But Google soon saw that this was being manipulated and downgraded these links.  The links that are so highly prized by Google and other search engines are one-way, quality inbound links from relevant websites with a good page rank sc<personname w:st="on" />or</personname />e.Content syndication using RSS is one easy and effective way to build these one-way inbound links.RSS is fast becoming a mainstream application. Adoption is rocketing and sites using RSS rep<personname w:st="on" />or</personname />t excellent results: an increase in search ranking, m<personname w:st="on" />or</personname />e qualified traffic on the site and even increased sales.Just as some of the news sites syndicate their headlines, with RSS you can too.If you don’t have an RSS feed already, and you don’t have the in house know how to install one, services like <a title="content syndication" href="http://www.press-feed.com/" target="_blank">PRESSfeed</a> can do all the heavy lifting f<personname w:st="on" />or</personname /> you. Once the feed is installed you can be syndicating your content in mere minutes. You’ll be able to upload content to your website without learning any programming skills <personname w:st="on" />or</personname /> computer languages like HTML.<div style="BORDER-RIGHT: medium none; PADDING-RIGHT: 0in; BORDER-TOP: medium none; PADDING-LEFT: 0in; PADDING-BOTTOM: 0in; MARGIN-LEFT: 15.75pt; BORDER-LEFT: medium none; MARGIN-RIGHT: 9pt; PADDING-TOP: 0in; BORDER-BOTTOM: #cccccc 1pt dashed; mso-element: para-border-div; mso-border-bottom-alt: dashed #CCCCCC .75pt"><p class="MsoNormal" style="BORDER-RIGHT: medium none; PADDING-RIGHT: 0in; BORDER-TOP: medium none; PADDING-LEFT: 0in; PADDING-BOTTOM: 0in; MARGIN: 18.75pt 0in 5.25pt; BORDER-LEFT: medium none; PADDING-TOP: 0in; BORDER-BOTTOM: medium none; mso-border-bottom-alt: dashed #CCCCCC .75pt; mso-outline-level: 3; mso-padding-alt: 0in 0in 0in 0in">RSS, syndication and SEO</div>Any search engine will only give you a maximum of two results on a search page. If you want to dominate the top half of the search page f<personname w:st="on" />or</personname /> your keyw<personname w:st="on" />or</personname />ds, you have to have your content on m<personname w:st="on" />or</personname />e than one site – and that means syndication. You can get extra placement sin the search engines by having your content on many other sites as articles, press releases, tips <personname w:st="on" />or</personname /> news items.What does content syndication do f<personname w:st="on" />or</personname /> you? Many business sites rep<personname w:st="on" />or</personname />t substantial increases in traffic when they put RSS feeds on their site. The blog and feed search sites – called news aggregat<personname w:st="on" />or</personname />s – gather syndicated content and have growing audiences who visit their sites to find new content. The search engines are paying a lot of attention to RSS Feeds. A fast way to get your content indexed in Yahoo! is to add your feed to a MyYahoo page.You can often get better placement in feed direct<personname w:st="on" />or</personname />ies and in Yahoo's RSS Direct<personname w:st="on" />or</personname />y than you can from regular search engines, and often, inclusion is instant.See our <a href="http://www.press-feed.com/howitworks/howpromotefeeds.php">list of sites</a> where you can submit your feeds.<div style="BORDER-RIGHT: medium none; PADDING-RIGHT: 0in; BORDER-TOP: medium none; PADDING-LEFT: 0in; PADDING-BOTTOM: 0in; MARGIN-LEFT: 15.75pt; BORDER-LEFT: medium none; MARGIN-RIGHT: 9pt; PADDING-TOP: 0in; BORDER-BOTTOM: #cccccc 1pt dashed; mso-element: para-border-div; mso-border-bottom-alt: dashed #CCCCCC .75pt"><p class="MsoNormal" style="BORDER-RIGHT: medium none; PADDING-RIGHT: 0in; BORDER-TOP: medium none; PADDING-LEFT: 0in; PADDING-BOTTOM: 0in; MARGIN: 18.75pt 0in 5.25pt; BORDER-LEFT: medium none; PADDING-TOP: 0in; BORDER-BOTTOM: medium none; mso-border-bottom-alt: dashed #CCCCCC .75pt; mso-outline-level: 3; mso-padding-alt: 0in 0in 0in 0in">Educate your readers and keep your audience updated</div>Let your website visit<personname w:st="on" />or</personname />s know you have RSS Feeds. Apart from the obvious action of putting the <personname w:st="on" />or</personname />ange RSS icon on all pages that have a feed, place a prominent link on the home page letting your visit<personname w:st="on" />or</personname />s know right away that you have feeds and that you offer content syndication.Set up a page specifically f<personname w:st="on" />or</personname /> all your feeds. You can see an example of how this is done here: <a href="http://www.bizben.com/news/rss-listing.php">http://www.bizben.com/news/rss-listing.php</a>Use your email list to promote your feeds. Put a sh<personname w:st="on" />or</personname />t paragraph on RSS and the feeds you offer at the bottom of each email newsletter <personname w:st="on" />or</personname /> promotion you send out. When Travelocity offered feeds to their email list two-thirds of those who opened the email subscribed to the feed!Encourage your readers by educating them on how to use a newsreader. Offer suggestions f<personname w:st="on" />or</personname /> the different types of applications that are available.<a title="RSs tutorial, whitepapers" href="http://www.press-feed.com%20/conference" target="_blank">More RSS resources,</a> whitepapers, tutorial <a href="http://www.press-feed.com/downloads/Case-Study-SKINMD.pdf">Case study of RSS and content syndication</a>.  10 application/xml false content syndication Create RSS feeds RSS RSS feeds search search engine optimization SEO Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.1.4322) 127.0.0.1 127.0.0.1 sally false true false false true 177676 false false true false false false true 81701 blog blogsite/Falkow/web