151484 Resource 81698 49412 49412 1165326752651 1165326752651 Controlled Web 2.0 Policy Lacking in Corporate Communication Departments in US and UK

PR left holding the baby when things go wrong.

The Peppercom and Bulldog Rep<personname w:st="on">or</personname>ter <a href="http://www.bulldogreporter.com/dailydog/issues/1_1/dailydog_pr_biz_update/index.html">Business Blogging Survey</a> conducted on 1,200 marketing industry executives from the <country-region w:st="on">United States</country-region> and <country-region w:st="on"><place w:st="on">United Kingdom</place></country-region>, revealed some startling disconnects in c<personname w:st="on">or</personname>p<personname w:st="on">or</personname>ate communication policy on both sides of the pond.. ¨       Most respondents (78 percent f<personname w:st="on">or</personname> <country-region w:st="on">U.S.</country-region> and <country-region w:st="on"><place w:st="on">U.K.</place></country-region>) believe that the public relations department should handle fallout from bad news breaking in the blogosphere¨       However, over 80 percent (<country-region w:st="on">U.S.</country-region>: 87 percent, <country-region w:st="on"><place w:st="on">U.K.</place></country-region>: 82 percent) of respondents confess they <personname w:st="on">or</personname> their clients don’t have an official blogging policy in place ¨         Half of the respondents (49 percent) are not monit<personname w:st="on">or</personname>ing blogs and online conversations ¨      63 percent have not adapted their communications strategy to include proactive outreach to blogs, message boards, and other f<personname w:st="on">or</personname>ms of digital and social mediaHmm,  so let’s get this straight –  they don’t know what’s going on in the blogosphere, there’s no policy in place to deal with blogs and they haven’t adapted their c<personname w:st="on">or</personname>p<personname w:st="on">or</personname>ate communication strategy to include any online elements. PR is not trained in blog or social media relations, but if there is a problem PR must deal with it.No wonder PR professionals are flocking to online PR and Web 2.0 w<personname w:st="on">or</personname>kshops and <a title="seo pr training" href="http://www.expansionplus.com/impr/seo-training.html" target="_blank">SEO-PR training seminars.</a>  Their butts are on the line here.<a href="http://www.infocomgroup.net/audio/podcast-peppercom_survey.mp3">Listen to the podcast</a> for the full analysis of the survey results.  Be patient - it takes a while to load.  But it's worth waiting for. 10 application/xml false . business blogging.social media blogging online PR pr 2.0 seo pr training web 2.0 Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 5.1; .NET CLR 1.1.4322) 127.0.0.1 127.0.0.1 sally false true false false true 177676 false false true false false false true 81698 blog blogsite/Falkow/web