151995 Resource 81698 49412 49412 1165624784790 1165624927686 Controlled Business Blogging Builds Reputation Through Authenticity and Transparency

New survey finds consumers are more supportive of corporations that are transparent and authentic in their messaging

<p>The recent <a href="http://www.peppercom.com/index.php?id=102&tx_ttnews%5Btt_news%5D=221&tx_ttnews%5BbackPid%5D=4&cHash=4e692a9da6">Bulldog Reporter/Peppercom business blogging survey</a> showed that more than half of the companies polled are not blogging. </p><p>Yet&nbsp;consumers are more supportive of corporations that are transparent and authentic in their messaging&mdash;and are more willing to do business with those companies that embrace &quot;corporate citizenship,&quot; reveals a survey, authored by <a href="http://www.bulldogreporter.com/dailydog/issues/1_1/dailydog_pr_biz_update/index.html"><strong>GolinHarris</strong> and conducted by <strong>Change.&nbsp;&nbsp;</strong></a>Blogs are the perfect medium to achieve this kind of transparency and authenticity.</p><p>Yet many companies&nbsp;are still wary of business blogging and it's open communication. It would seem that&nbsp;those companies in the first study who&nbsp;said&nbsp; blogs are not a credible source of information <a href="http://www.cluetrain.com/">still haven't&nbsp;got the clue.</a>&nbsp;</p><p /> 9 application/xml false blogging business blogging Your customers and rivals are figuring blogs out. Our advice: Catch up...or catch you later http://www.businessweek.com/magazine/content/05_18/b3931001_mz001.htm Business blogs provide your small business with a chance to share your expertise and knowledge with a larger audience. http://sbinformation.about.com/cs/ecommerce/a/bblogs.htm Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 5.1) 127.0.0.1 127.0.0.1 sally false true false false true 177676 false false true false false false true 81698 blog blogsite/Falkow/web