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        <Name>Is MySpace getting more traffic than Yahoo?</Name>
        <Summary>Social media sites have the audience</Summary>
        <Description>&lt;p&gt;According to&amp;nbsp;&lt;strong&gt;comScore Media Metrix,&lt;/strong&gt; MySpace recorded 38.7 billion U.S. page views last month, compared with 38.1 billion for Yahoo Inc.&lt;/p&gt;&lt;p&gt;News Corp.'s MySpace recorded 38.7 billion U.S. page views last month, compared with 38.1 billion for Yahoo Inc., according to &lt;a href="http://www.comscore.com/" target="_blank"&gt;&lt;u&gt;&lt;font color="#0000ff"&gt;comScore Media Metrix&lt;/font&gt;&lt;/u&gt;&lt;/a&gt;. MySpace's growth was 2 percent over October and triple the 12.5 billion recorded in November 2005.&lt;/p&gt;&lt;p nd="2"&gt;&lt;em&gt;The numbers underscore the rapid rise of the social networking&amp;nbsp;site that encourages visitors to stay and make friends through free tools for messaging, sharing photos and creating personal pages known as profiles&lt;/em&gt;, said FoxNews.&lt;/p&gt;&lt;p nd="2"&gt;&lt;em&gt;The PR utility of social media remains unclear, but it's certainly now safe to say that the industry should reinforce efforts to exploit the medium,&lt;/em&gt; said Bulldog Reporter.&lt;/p&gt;&lt;p nd="2"&gt;I'd think twice about that one. Exploiting social media doesn't work that well - ask Sony and Wal-Mart.&lt;/p&gt;&lt;p nd="2"&gt;Learn to&amp;nbsp;genuinely &lt;a title="social media training" href="http://expansionplus.com/impr/seo-training.html" target="_blank"&gt;become a&amp;nbsp;part of the conversation.&lt;/a&gt;&amp;nbsp; Be&amp;nbsp;open and authentic and&amp;nbsp;you can get your messaging across without exploiting the medium or the audience. &lt;/p&gt;</Description>
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