153700 Resource 81701 49412 49412 1166637790827 1166637790827 Controlled Online Travel Sales Set to Beat Offline in 2007

Travel, tourism needs a Travel 2.0 Internet marketing strategy

<p><span style="COLOR: navy">According to a <a title="online travel & tourism report" href="http://www.hotelinteractive.com/hi_index.asp?page_id=5000&article_id=6767" target="_blank">new report from PhoCusWright Inc.</a>, next year for the first time transactions on the Internet will account for over half (54%) of all U.S. travel bookings.</span></p><p><span style="COLOR: navy">The US market is way ahead of the pack in using the Net to buy&nbsp;travel. While the U.S. represented just one third of total online and offline travel bookings for&nbsp;North America, Western Europe and Asia Pacific markets in 2005, the U.S. share of online bookings was over 60 percent.</span></p><span style="COLOR: navy"><p><strong>Travel 2.0</strong></p><p>The advanced level of the U.S. online travel market creates an atmosphere in which search engine optimization becomes vital and&nbsp;user-generated content&nbsp;includes the new online capabilities that PhoCusWright has termed Travel 2.0&mdash;the travel industry&rsquo;s application of Web 2.0 practices empowering the online consumer. </p><p>If you're in the travel our tourism business in the US or Canada, and you have not yet mastered the Web 2.0 and <a href="http://www.expansionplus.com/impr/seo-training.html">SEO PR strategies</a> like&nbsp;news search, blogging, RSS feeds and social media, better get prepared.</p><p>Otherwise you're likely to be left behind as your competitors&nbsp;rush to service&nbsp;this&nbsp;predicted boom in online travel sales.</p><p /></span> 10 application/xml false online pr pr 2.0 search engine optimization seo pr tourism travel web 2.0 Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 5.1) 127.0.0.1 127.0.0.1 sally false true false false true 177676 false false true false false false true 81701 blog blogsite/Falkow/web