154355 Resource 81698 49412 49412 1167399534594 1169908029935 Controlled Social Networking and Citizen Journalism On JWT 2007 Trend List

By examining what resonates with consumers, we can identify larger patterns that will shape our lives in the years to come

<p /><p /><p /><p>Seems all eyes are focused on &quot;what's next?&quot;&nbsp; Marian Salzman, executive vice president and chief marketing officer of JWT Worldwide, has weighed in with <a href="http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=53103&art_type=16">70 products, services and trends that will define the new year.</a></p><p>While online activities don't dominate her list, Salzman does have two important ones on there:</p><p>A rise&nbsp;in social networking&nbsp;and one she says may surprise us -&nbsp;the&nbsp;impact of citizen journalism. </p><p>Time already tipped&nbsp;user-generated content as the one thing that most impacted the news in 2006,&nbsp;Journalism is under pressure because of online news and people like you and me who have found the power of voice.</p><p>So while it may be a surprise to some, it won't be unexpected to those who know the impact of blogging.&nbsp;&nbsp;It's one trend that should be on the PR radar. Dealing with journalists is&nbsp;an important part of the job.&nbsp; It may well be an unexpected trend to have to deal with citizen journalists.&nbsp; </p><p /> 10 application/xml false 2007 citizen journalism PR social networking trends Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 5.1; .NET CLR 1.1.4322; InfoPath.1) 127.0.0.1 127.0.0.1 sally false true false false true 177676 false false true false false false true 81698 blog blogsite/Falkow/web