154642 Resource 81698 49412 49412 1167923117577 1167923792770 Controlled PR Gets the 'Heads Up' on New Media

Daily 'Dog's survey tips blogs and new media as the top PR trend for 2007

<img height="150" hspace="10" src="http://www.sandiegozoo.org/animalbytes/images/ostrich_inset_curious.jpg" width="185" align="left" vspace="10" border="1" />Last year I made the comment that  many PR professionals had their heads in the sand about new media and online PR.  According to the <a title="pulse of pr daily dog" href="http://www.bulldogreporter.com/dailydog/" target="_blank">Daily 'Dog Pulse of PR survey</a>, that's changing..Seems the heads are not only up, they regard this as the number one PR trend for 2007.What will be the most impacting PR trend to take hold in 2007, asks the current Daily 'Dog survey.So far the results are:<ul><li>54% - Blogs and other new media will supplant mainstream media as consumers' primary information source                        </li><li>27% - Online media will continue to splinter into micro-focused granular niche outlets                                       </li><li>10% - Environmental reputation will become a key PR initiative in the U.S., as it is in Europe                                       </li><li>9 % - Companies will begin to hire PR for individual projects (rather than as AORs), like in the UK</li></ul>Is <a title="seo online pr training" href="http://www.expansionplus.com/impr/seo-training.html" target="_blank">SEO and Online PR training</a> on your agenda this year? 10 application/xml false blogs new media pr training RSS feeds seo pr training Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 5.1; .NET CLR 1.1.4322; InfoPath.1) 127.0.0.1 127.0.0.1 sally false true false false true 177676 false false true false false false true 81698 blog blogsite/Falkow/web