167802 Resource 81701 49412 49412 1178125828426 1178134080645 Controlled Digital prowess is now key to an agency's capabilities

Social media training a must for agency and in house PR staff

Keith OBrien reports in <a href="http://www.prweek.com/us/news/article/651227/digital-state-play/">PR Week</a> that the Fleishman HIllard conference focused on social media<blockquote dir="ltr" style="MARGIN-RIGHT: 0px">"The vast majority of the meeting was about how interactive media and the digital world is our new oxygen," notes Dave Senay, Fleishman-Hillard CEO. "Understanding how to integrate the offline and online world is not negotiable." </blockquote>"Given the likelihood that clients are becoming increasingly interested in the space, agencies from multiple disciplines are competing for digital and social media accounts. PR agency executives say that since they are increasingly included in pitches that also feature pure interactive and advertising shops, the industry, as a whole, needs to evangelize about why PR is the best discipline to handle the social media space." writes O'Brien.All the more reason for agencies to get up to speed on how SEO fits in to PR and what works in social media and what doesn't.<a title="social media seo pr training" href="http://www.expansionplus.com/impr/seo-training.html" target="_blank">Social media and SEO PR training</a> is a must for all agency and in house PR staff. 10 application/xml false PR seo sopcial media training Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 5.1; .NET CLR 1.1.4322; .NET CLR 2.0.50727) 127.0.0.1 127.0.0.1 sally false true false false true 177676 false false true false false false true 81701 blog blogsite/Falkow/web