168882 Resource 81698 49412 49412 1179015203243 1179015845108 Controlled Include Video In Your Content Strategy

User generated video getting good views from niche audiences

It's time to start brushing up on flash, screencasting, video production, and video networks, syas <a title="video content strategy" href="http://www.briansolis.com/2008/01/video-killed-video-news-release-star.html" target="_blank">Brian Solis.</a><blockquote dir="ltr" style="MARGIN-RIGHT: 0px">Online video is the next frontier for the communications industry adding a new layer of engagement to any existing PR, marketing and web initiative.</blockquote>During the week of February 3, YouTube's traffic surged above the combined traffic to all of the television network websites, reported <a href="http://weblogs.hitwise.com/leeann-prescott/2007/02/youtube_traffic_up_14_since_vi.html">LeeAnn Prescott of Hitwise</a> in February..This is a landmark event in the changing face of web traffic and entertainment consumption, now that entertainment seekers are now more likely to go to YouTube than any other television network or gaming website.<img height="404" alt="you tube vs network websites" hspace="0" src="http://weblogs.hitwise.com/leeann-prescott/022307.PNG" width="424" align="middle" border="2" />Although you never had to learn how to make a VNR, you might have to learn how to make these online videos.Being able to produce a good viral piece with a video camera or a using a program like Camtasia could put you ahead of the pack. If you are not going to learn to do it, find a social media agency that can produce these ideas for your clients or your company.If you're in the LA area, or you're attending the PR Convergence conference in LA next week, come to the Social Media Club meeting. There is no charge and we'll be talking about these ideas.It's 6 pm - 8 pm Wednesday May 16th at the Universal Hilton. 10 application/xml false online PR social media video Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 5.1; .NET CLR 1.1.4322; InfoPath.1; .NET CLR 2.0.50727; .NET CLR 3.0.04506.30) 127.0.0.1 127.0.0.1 sally false true false false true 177676 false false true false false false true 81698 blog blogsite/Falkow/web