169833 Resource 81701 49412 49412 1179840388492 1179840388492 Controlled Find Young Adults On FaceBook

College kids spending more time in social media sites

Where do college kids go for their breaks? According to <a title="youth trends, market research about young adults" href="http://www.youth-trends.com/" target="_blank">Youth Trends</a> 17 - 25 year olds are spending a significant part of their break time online.<img alt="youth trends survey results" hspace="0" src="http://www.emarketer.com/images/chart_gifs/081001-082000/081455.gif" align="middle" border="2" /><a title="facebook, social media for young adults" href="http://www.facebook.com/" target="_blank">Facebook</a> is now the first choice of nearly 70% of females and 56% of males aged 17-25. Two blogs were in the female top 10 list for the first time: <a href="http://www.pinkisthenewblog.com/">Pink Is the New Blog</a> and <a href="http://www.wwtdd.com/">What Would Tyler Durden Do?</a> (WWTDD). No big surprise, both have an entertainment/gossip focus, which "is consistent with Gen Y females' current adoration with content surrounding celebrities."And we thought they wernt to college to improve their minds!Marketers are folloiwng these young adults into social media sites - eMarketer estimates that $865 million will be spent on social network ads this year.  "The average 12- to 17-year-old spent 260 minutes on MySpace and viewed about 808 pages. By contrast, the average 35- to 54-year-old spent 179 minutes on the site and took in 560 pages," Ad Age reported in October (but did not cite the source of the data). In other words, teens consumed 44% more content and spent 45% more time there than did older users. 10 application/xml false content strategy Facebook Gen Y internet marketing social media Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 5.1; .NET CLR 1.1.4322; InfoPath.1; .NET CLR 2.0.50727; .NET CLR 3.0.04506.30) 127.0.0.1 127.0.0.1 sally false true false false true 177676 false false true false false false true 81701 blog blogsite/Falkow/web