170954 Resource 81701 49412 49412 1180798251398 1180798341302 Controlled Google's Long Ad Arm Reaching Into RSS Feed Advertising and Social Networks

Google is acquiring Feedburner to be able to reach social network members

<p /><p /><p>In 2005 JupiterResearch noted that less than 10 percent of RSS feeds had advertising in them, and no major advertisers were using feeds as part of their marketing strategies.&nbsp; </p><p>How the times have changed.&nbsp;</p><p>Google is acquiring Feedburner and sees it&nbsp;as a way for its base of hundreds of thousands of advertisers to reach some of the most active groups of Web users -- social network members who use mini-applications called widgets or the growing audience surfing the Internet over mobile phones, executives said.</p><p><a title="Google buys Feedburner" href="http://today.reuters.co.uk/news/articlenews.aspx?type=internetNews&storyid=2007-06-01T222557Z_01_N01348902_RTRIDST_0_OUKIN-UK-GOOGLE-FEEDBURNER.XML" target="_blank">Source: Reuters</a></p><p>The most&nbsp;active online users are between the ages of 25 and 34, with household incomes over $75,000, says Jupiter Research. This is a very attractive group to target, on- and offline, because they have a lot of purchasing power. They browse more, consume more entertainment and media, and conduct more personal business online.</p><p>Asian and European mobile users are leaps ahead of the US. Content applications like TV, video, music, and games; and services like SMS and MMS messages are all&nbsp;possible advertising&nbsp;streams that could drive additional revenue.</p><p>And it all gets delivered via RSS feeds.&nbsp; So Google's reach via Feedburner makes total sense.&nbsp;</p><p /><p>Is your <a href="http://www.press-feed.com">content in RSS feeds</a> yet?&nbsp; </p> 9 application/xml false content syndication Feedburner Google rss rss feeds Publishers could be the real winners with RSS advertising. http://www.webpronews.com/insiderreports/2005/10/24/a-taste-of-rss-feed-advertising Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 5.1; .NET CLR 1.1.4322; InfoPath.1; .NET CLR 2.0.50727; .NET CLR 3.0.04506.30) 127.0.0.1 127.0.0.1 sally false true false false true 177676 false false true false false false true 81701 blog blogsite/Falkow/web