176901 Resource 81698 49412 1 1185278029278 1186084827727 Controlled Finding Your Way Into Social Media

NPR Takes Baby Steps

Fast Forward Blog reports today about NPR's <a title="social media campaign" href="http://fastforwardblog.com/2007/07/23/if-markets-are-conversations-if-media-will-be-conversations-then-what-do-we-do/" target="_blank">foray into social media</a>.  Read and learn - it's a great case study to follow.Rob Patterson is inviting you to walk this road of discovery with them as they figure out how to make the conversations work and build community.<blockquote dir="ltr" style="MARGIN-RIGHT: 0px">The challenge is - How do you do this when you never have done this before? For it’s not just about will - it’s about habit. It’s about learning a whole new way of being. This post is an introduction to how hard this is to do. How hard it is when you want to do this but don’t know how.</blockquote>They have chosen to start with a new series <a title="the War" href="http://www.current.org/hi/hi0612thewar.shtml" target="_blank">The War</a> and Patterson explains the steps they have already taken and where they see it going.A great post. 10 application/xml false social media Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 5.1; Dosware Team Internet Browser; .NET CLR 1.1.4322; .NET CLR 2.0.50727) 127.0.0.1 127.0.0.1 $Admin false true false false true 177676 false false true false false false true 81698 blog blogsite/Falkow/web