195203 Resource 81701 49412 49412 1200936614872 1201700298196 Controlled Fresh Content Pays Off with Search and Visitors

The pulse factor is vitally important in the Web 2.0 world of content and user-driven interactions

Andrew Goodman of Page Zero Media has a great post at <a title="fresh content" href="http://searchengineland.com/080115-151942.php" target="_blank">Search Engine Land</a> today about the necessity for a website to have fresh content and look alive.Fresh content gives you better search results - in recent weeks we have seen posts in digg and other social media sites appearing at the top of a SERP. (search engine results page.)It also shows visitors that you are alive and well.  "..entrepreneurs have figured out a way to create forms of interactive excitement about their niches with linkbaiting and PR ideas, online forums, blogs, YouTube accounts of their exploits, and so on," writes Goodman.  "Sure, that’s hard work! Harder than their competitors are willing to put in. But the long-term rewards tend to come to those who stay top of mind."Yes, fresh content is hard work. Social media is hard work. But it does pay off.<a title="trends in 2008" href="http://www.emarketer.com/Article.aspx?id=1005817" target="_blank">eMarketer predicts</a> that $27.5 billion will be spent on various forms of Internet advertising in 2008.  The cost of hiring a good SEO writer and a savvy social media team that can actually get a pulse on your website is less than many other forms of online advertising.We did a comparison for a client recently.  The cost of a PPC visitor to their site is 65c. Organic search traffic is 14c per visitor. Blog and social media traffic is  27c. 10 application/xml false blog SEO social media If you're not alive, exciting, and present, you seem, well, dead, boring, and absent Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 5.1; .NET CLR 1.1.4322; InfoPath.1; .NET CLR 2.0.50727; .NET CLR 3.0.04506.30; FDM) 127.0.0.1 127.0.0.1 sally 24.205.81.148 false true false false true 177676 false false true false false false true 81701 blog blogsite/Falkow/web