198464 Resource 81698 49412 49412 1204292047570 1204292047570 Controlled Website Content Strategies Important to PR

Writing good online content audio conference from PR University

Bulldog Reporter's PR University audio conference covered all aspects of web content and writing for the web,Jon Greer, who blogs at Catching Flack, <a title="bulldog's audio conference on web writing" href="http://blogs.bnet.com/pr/?p=171" target="_blank">took notes and blogged the session</a>. A comprehensive web content strategy will assist you to write better content across all online channels: website, blogs, RSS content and news content. It starts with keywords.As an example:  this blog post is about an audio conference on web writing.The first step is to do the keyword research and establish how many many poele search for the subject you are blogging aboutShould I title this Web Writing?  Or should it be web content?  Micro content perhaps?19 people a day search for web writing97 people search for web site content each daySo although the audio confernce was actually about web writing and micro content, I chose to use website content as the keywrod at the beginning of the headline.Google really is your home page today.  the best content in the world is no good to you if it never gets found. <a title="website content strategy ebooks" href="http://www.falkowinc.com/inc/ebooks.html" target="_blank">Learning to write for the search engines</a> is a skill PR professionals must learn.You can read my notes about this <a href="http://www.infocomgroup.net/falkow">website content session</a> on my other blog at the Leading Edge. 10 application/xml false online PR strategy website content Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 5.1; .NET CLR 1.1.4322; InfoPath.1; .NET CLR 2.0.50727; .NET CLR 3.0.04506.30; FDM) 127.0.0.1 127.0.0.1 sally 68.26.146.93 false true false false true 177676 false false true false false false true 81698 blog blogsite/Falkow/web