201377 Resource 81701 49412 49412 1207674682194 1207843588997 Controlled Robert Scoble keynote at Media Relations Summit 08

The Future of Social and Consumer-Generated Media

<p>Robert amazed the audience with a walk through how he uses the latest technology tools.</p><p><img style="WIDTH: 394px; HEIGHT: 304px" height="304" alt="robert scoble at media relations 08" hspace="15" src="http://farm3.static.flickr.com/2179/2402859225_a3f95b1f2a.jpg?v=0" width="394" align="baseline" vspace="15" border="0" /></p><p>He asked the group who has never seen Twitter and about 75 percent raised their hands.  And even more had never heard of Friendfeed.  Yet he says if he were to choose one application only it would be Friendfeed.</p><p>He demos twitter for the group and he twitters that he is speaking at the conference.  Within a few seconds he has a tweet back commenting on what he said.  He uses many new technology applications but Friendfeed allows him to collect and glue all these content pieces into one place.</p><p>When you join these services, you have no friends yet and so you have no feed of information.  But as you add friends and you choose people to follow you tap into what is being said.</p><p>He starts his day by reading Techmeme. Techmeme collects and aggregates tech news and brings you the big stories.  He reads this to find out what  happened overnight.</p><p>There are many similar sites, such as Memeorandum, which concentrates on news. It's much faster that print news and you get a wider perspective.  Scoble says he would much rather watch these sources than traditional news sites.</p><p>He gives an example of how fast this can be used by marketers and PR people. He was in H&R Block on the West coast and he twittered about it.  Before he left the building he had a twitter message back from an H&R Block employee in New York saying if you have any concerns or questions please let me know.</p><p /><p>He makes the point that these services make the conversation live and lightning fast.  As PR people we have to keep up.  And these tools allow us to do so.</p><p /> 10 application/xml false media relations 08 mrs08 public relations Robert Scoble Scobleizer twitter Word of mouth is very effective and efficient Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 5.1; .NET CLR 1.1.4322; InfoPath.1; .NET CLR 2.0.50727; .NET CLR 3.0.04506.30; FDM) 127.0.0.1 127.0.0.1 sally 75.142.52.160 false true false false true 177676 false false true false false false true 201385 Resource 177676 173239 49412 1207677624596 1207843408446 Controlled Thanks

Good post

<div><font face="Arial" size="2">Hey Sally,</font></div><div><font face="Arial" size="2"></font> </div><div><font face="Arial" size="2">This is Bill Flavell. Thanks again for your presentation. It was great. I appreciate the comment. Good post on the Scoble speech too.</font></div><div><font face="Arial" size="2"></font> </div><div><font face="Arial" size="2">Bill</font></div> 10 application/xml false Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 5.1; .NET CLR 1.1.4322; .NET CLR 2.0.50727; InfoPath.1) 127.0.0.1 127.0.0.1 204.15.1.135 false true false false true 201412 Resource 177676 173239 49412 1207707509844 1207843399089 Controlled A lot of inspiration

Scoble's demonstration of his many forms of communication tools was very interesting. I enjoyed even more his later session, where he gave perhaps the best answer to why companies should blog - his answer was "Have you ever hear of Google?" That blow me away. 10 application/xml false Mozilla/5.0 (Windows; U; Windows NT 5.1; en-US; rv:1.8.1.13) Gecko/20080311 Firefox/2.0.0.13 127.0.0.1 127.0.0.1 204.15.1.135 false true false false true 201551 Resource 177676 173239 173239 1207850640620 1207850640620 Controlled excitement for twitter

I'm a big fan of Scoble's tweets. I see Twitter as the ultimate buzz marketing tool; a real-time supplement, further empowering the reach and influence of the blogosphere and social media platform. Twitter also makes blogging through mobile media easier and more universal. Go twitter! <br /> 10 application/xml true Mozilla/5.0 (Windows; U; Windows NT 5.1; en-US; rv:1.8.1.13) Gecko/20080311 Firefox/2.0.0.13 127.0.0.1 127.0.0.1 207.190.216.139 false true false false true 201592 Resource 177676 173239 173239 1207887474225 1207887474225 Controlled Interesting

      The presentation, I'm sure, was very good as far as I can see from the article and the comments. It's a pity I couldn't be there. These new media are really changing the way we relate to the news, in which sources we rely or not and the way we communicate with clients or prospects 10 application/xml true Mozilla/5.0 (Windows; U; Windows NT 5.1; es-ES; rv:1.8.1.13) Gecko/20080311 Firefox/2.0.0.13 127.0.0.1 127.0.0.1 190.19.71.140 false true false false true 81701 blog blogsite/Falkow/web