The PRoactive Report: your guide to Social Media

201624 Resource 81701 49412 49412 1207927813730 1207928821635 Controlled Internet marketing needs a strategy to succeed

Marketers must become masters of social networking, search and engagement

<a href="http://blogs.mediapost.com/on_media/?p=144" target="_blank">Diane Mermigas</a>, editor-at-large at MediaPost, says that if marketers want to tap into the promise of new technology during this economic downturn they need ti redefine relations with target consumers by mining analytics for a deeper understanding of who they are and how they behave.While offline retail predictions are bleak, The State of Retailing Online 2008 shows that online sales are expected to exceed $200 billion - a 17 percent increase over last year. The sales categories expected to do the best include apparel, with $26.6 billion, computers at $23.9 billion, and autos at $19.3 billion. "Online retailers are not immune to the current economic climate," said Scott Silverman, executive director of Shop.org. "But the fact that online sales will increase substantially this year demonstrates the resilience of the channel and is a testament to the value and convenience most customers find when shopping online." Learning how to tap into an engaged audience bound by common interests and zealously sharing insights and information is one of the hidden e-commerce jewels of the digital age, says Mermigas.There are many articles about how advertisers can take advantage of the growth of social networking and social news sites. But it is just as rewarding for PR content, if you learn to do it right.  9 application/xml false marketing online retailing PR social media The PRoactive Report: your guide to Social Media The social media landscape is new and exciting. It offers many PR opportunities, but it is also full of potential landmines for those who are not familiar with the territory. And staying current with the changes means constant reading and learning. http://www.falkowinc.com/inc/proactive_report.html One of the most effective approaches to such transformation is focusing on social networking, search and engagement Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 5.1; .NET CLR 1.1.4322; InfoPath.1; .NET CLR 2.0.50727; .NET CLR 3.0.04506.30; FDM) 127.0.0.1 127.0.0.1 sally 75.142.52.160 false true false false true 177676 false false true false false false true 202022 Resource 177676 173239 173239 1208735148673 1208735148673 Controlled Strategy is always needed

    Strategy is always needed; PR programs, corporate communication ideas, online, off-line or btl marketing ideas... demand a strategy in order to be put into practise. Without strategy, you may only have a great spark of idea but you wouldn't know where it will lead you and if you've reached the desired objective.  10 application/xml true Mozilla/5.0 (Windows; U; Windows NT 5.1; es-ES; rv:1.8.1.14) Gecko/20080404 Firefox/2.0.0.14 127.0.0.1 127.0.0.1 190.19.73.14 false true false false true 81701 blog blogsite/Falkow/web