201856 Resource 81698 49412 49412 1208358007894 1208357714271 Controlled Blended Search: Hot News for PR

New data from Jupiter Research confirms that news gets the most clicks in blended search

Want more visibility for your news content?  Get it online and optimize it for search.While images are the most clicked type of result after a vertical-specific search, news items are the most clicked type of result within blended search results: <ul><li>36% of search engines user click "news" results within blended search results</li><li>Only 17% click a "news" result after conducting a news-specific search </li><li>31% click "image" results within blended search results</li><li>Only 26% click an "image" result after conducting an image-specific search </li><li>17% click "video" results within blended search results</li><li>Only 10% click a "video" result after conducting a video-specific search</li></ul>36 percent click news and 31 percent click images. It pays to optimize every piece of news content you put out.  Load the content to your site first, then get it into the news engines and into the blended search results.  And yes, it does have to be optimized for search. The study also shows that two thirds of all searchers never get past page one of the search results.  Your news and images need to show up on page one, so make sure it is optimized.<a href="http://expansionplus.com/impr/seo-training.html">SEO PR</a> is fast becoming a vital PR skill.  10 application/xml false images news PR search video Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 5.1; .NET CLR 1.1.4322; InfoPath.1; .NET CLR 2.0.50727; .NET CLR 3.0.04506.30; FDM) 127.0.0.1 127.0.0.1 sally 75.142.52.160 false true false false true 177676 false false true false false false true 201941 Resource 177676 173239 49412 1208490403203 1219684683346 Controlled Agree

    I totally agree with yor post. People are increasingly on the Internet surfing for news about companies, products and services and they don't spend lots of time surfing...if your news is not in the first two pages, then the customer won't hear what you have to say. 10 application/xml false Mozilla/5.0 (Windows; U; Windows NT 5.1; es-ES; rv:1.8.1.14) Gecko/20080404 Firefox/2.0.0.14 127.0.0.1 127.0.0.1 190.19.78.251 false true false false true 202016 Resource 177676 173239 173239 1208713951454 1208713951454 Controlled Page one on the search results

There can be more then ten results per page, if you engage yourself.

Page one on the search results can be extended by the search preferences, and the website users can be educated to use more than 10 search results per page. In my experience, I often use links from search engines, where link contains 100 results, just to show the benefits of a such search results. In that case, there is a larger space for the optimization, to be shown not only in first ten search results, including the blended search. 10 application/xml true Mozilla/5.0 (Windows; U; Windows NT 5.1; en-US; rv:1.8.1.14) Gecko/20080404 Firefox/2.0.0.14 127.0.0.1 127.0.0.1 87.116.136.15 false true false false true 81698 blog blogsite/Falkow/web