206669 Resource 81698 49412 49412 1213537639915 1213538345874 Controlled BlogPotomac: WaPo Dan Beyers talks about the future of the media

Media needs a new model of audience engagement

<p>Dan Breyers, local business editor at the Washington Post, talks about how social media is impacting the media and how the&nbsp;paper is adapting.</p><p>He starts by reading a&nbsp;prediction that within 10 years there will be no more&nbsp;print media. And goes on to give his personal strategy as business editor.</p><p>&nbsp;1.&nbsp; Provide excellent content.</p><p>2.&nbsp;&nbsp; Provide new&nbsp;ways for companies to&nbsp;engage with the audience. Offering access to the data and more indepth content about the&nbsp;companies</p><p>3.&nbsp; Make it easy for people to use and share the information</p><p>This is definitely not your grandmother's newspaper.&nbsp; </p><p>Take note, PR folk.&nbsp; If this is where reporters and newspapers are heading, your media relations strategy&nbsp;will have to look very different too.</p><p>Hat tip to <a href="http://www.livingstonbuzz.com/blog/">Geoff Livingstone</a> for the video</p> 10 application/xml false blogpotomac media relations PR socia media washington post Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 6.0; SLCC1; .NET CLR 2.0.50727; Media Center PC 5.0; .NET CLR 3.0.04506) 127.0.0.1 127.0.0.1 sally 75.142.52.160 false true false false true 177676 false false true false false false true 81698 blog blogsite/Falkow/web