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        <Summary>BIGResearch's Simultaneous Media Survey says people who search share their data with others</Summary>
        <Description>&lt;p&gt;&lt;font face="Arial" size="2"&gt;Almost half (47%) the people who search for information online give advice on a regular basis to others about products and services they&amp;rsquo;ve purchased, compared to 29.4% of all adults who say the same.&lt;/font&gt;&lt;/p&gt;&lt;p&gt;Why is this an important finding? Because recommendations from other consumers is the most trusted form of 'advertising.'&lt;/p&gt;&lt;p /&gt;&lt;p&gt;&lt;img src="docs/trusted%20ad%20chart.gif" /&gt;&lt;/p&gt;&lt;p&gt;&lt;font face="Arial" size="2"&gt;&amp;ldquo;Consumers who research products online appear to be more knowledgeable and eager to share information,&amp;rdquo; said Gary Drenik, President of BIGresearch. &amp;ldquo;Because they are likely to tell a friend about their experience, they become a building block for viral marketing efforts.&amp;rdquo; &lt;/font&gt;&lt;/p&gt;&lt;p&gt;&lt;font face="Arial" size="2"&gt;If you are planning a word of mouth campaign, make sure you include search.&amp;nbsp; Your news&amp;nbsp; content should be syndicated in RSS Feeds so it gets a boost in the news and search engines.&amp;nbsp; It will feed it into news aggregators.&amp;nbsp; Add easy to share links so it&amp;nbsp;shows up in social sites.&amp;nbsp;&lt;a title="seo training" href="http://expansionplus.com/impr/seo-training.html" target="_blank"&gt;SEO training&lt;/a&gt; is very important for PR.&lt;/font&gt;&lt;/p&gt;&lt;p&gt;&lt;font face="Arial" size="2"&gt;Visit BIGResearch for &lt;a title="search fuels word of mouth" href="http://info.bigresearch.com/" target="_blank"&gt;more data and charts&lt;/a&gt;&lt;/font&gt;&lt;/p&gt;</Description>
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