208132 Resource 81701 49412 49412 1214671419994 1214672400774 Controlled PR and Social Media

Why you need a social media strategy

<a href="http://www.experiencetheblog.com/2008/05/social-media-disasters-or-how-not.html" target="_blank">Augie Hay</a> highlighted a post from Jeremiah Owyang of Forrester Research on how companies can get punk'd by social  media <a href="http://www.web-strategist.com/blog/2008/05/02/a-chonology-of-brands-that-got-punkd-by-social-media/" target="_blank">A Chronology of Brands that got Punk’d by Social Media</a> Criteria of punk'd is a situation where the story would not have been told if social media were not available or if social media accelerated or spread the story.One of the examples is about a video of rats running around a Taco Bell in NYC that was posted to YouTube. Soon after, <a href="http://youtube.com/results?search_query=rats+taco+bell&search_sort=video_view_count" target="_blank">duplicates and versions</a> started multiplying, and to date these videos have been viewed around 1.2 million times. As a result, Yum Brands’ stock sank, customers started doubting Taco Bell’s cleanliness, and other franchisees were harmed from the bad PR.   There are many other examples in his post.If you’d like to avoid appearing on such a list, the <a title="social media bootcamp" href="http://www.bulldogreporter.com/ME2/dirsect.asp?sid=E1901723C88E4D8B9E69AEE6BCDC0EAD&nm=Social+Media+Bootcamp" target="_blank">Social Media Bootcamp</a> would be a good investment.  10 application/xml false Some companies have been blind-sided by the internet - they didn?t understand the impacts of the power shift to the participants, or how fast information would spread, or were just plain ignorant. Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 5.1; SU 3.011; User-agent: Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; http://bsalsa.com) ; .NET CLR 1.1.4322; .NET CLR 2.0.50727) 127.0.0.1 127.0.0.1 sally 76.195.152.238 false true false false true 177676 false false true false false false true 81701 blog blogsite/Falkow/web