Get a copy of the PRoactive Report on Onine Reputation Monitoring

208553 Resource 81704 49412 49412 1215182619258 1215183798069 Controlled Online Reputation Monitoring Survey for BtoB marketers

Some interesting data about brand monitoring offine and online

A recent survey conducted by <A title="buzz marktring for technology" href="http://buzzmarketingfortech.blogspot.com/" target=_blank>Buzz Marketing,</A> and sponsored by Marketing Profs and Trackur, shows that more than half of the BtoB marketers polled aren't adequately prepared for an online crisis. Although the sample universe was small, it is an indication of what BtoB marketers are thinking and doing. <UL> <LI>60% say they have a good understanding of their  current reputation <LI>63% don't have a blogging policy in place <LI>53% place strategic importance on measuring and monitoring their reputation in 2008 <LI>Only 42% have a strategic plan in place to manage their online reputation <LI>More than half (54%) are not monitoring tradiitional media using services like Burrells/Luce or Bacons <LI>63% are monitoring social media and blogs with free online services <LI>Only 33% use a paid subscription service to monitor online content <LI>54% say they are leveraging social networks ike Facebook and LInkedIn <LI>45% are monitoring their brand on these social  networks <LI>71% say they are not developing widgets that can be added to social sites</LI></UL> Recommendations from the survey: Make <A href="http://expansionplus.com/impr/blogosphere.html">measuring and monitoring your online reputation</A> a strategic priority.  People are online and they are talking about brands - and it's not only consumer brands.  Many other studies have shown that BtoB buyers are just as likely to research online before purchase and they are sharing intelligence and information in niche social networks. Dont get caught with your pants down.    9 application/xml false online PR reputation reputation monitoring Get a copy of the PRoactive Report on Onine Reputation Monitoring PRoative is a monthly report on social media. You can request a free copy of the ORM issue http://falkowinc.com/inc/proactive_report.html Reputation and brand are two sides of the same coin. You need to monitor one and build the other Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 6.0; SLCC1; .NET CLR 2.0.50727; Media Center PC 5.0; .NET CLR 3.0.04506) 127.0.0.1 127.0.0.1 sally 75.142.52.160 false true false false true 177676 false false true false false false true 81704 blog blogsite/Falkow/web