50754 Resource 81698 49412 49412 1091881648236 1107740787059 Controlled SEO finds online PR

SEO firms join forces with PR news release service to extend the reach of their clients online

"Search engine promotion is a new element of the marketing mix that combines search engine optimization (SEO) and public relations (PR) to address the large and growing audience of people who use Google News, Yahoo News, and other news search engines" said <a title="PR WEb and SEO join forces" href="http://www.emediawire.com/releases/2004/8/emw146085.htm">PR Web</a> at <a href="http://www.jupiterevents.com/sew/summer04/index.html">Search Engine Strategies in San Jose</a> this week. They announced that they are partnering with SEO firms to help their clients get better searchability of their press releases.SEO firms are optimizing press releases?  Where are the PR agencies in all this?  The  race goes to the swift and they just got sidelined."Optimizing press releases is the next logical extension of a holistic online marketing campaign. The added visibility it will give our clients is an untapped resource.” commented Dana Todd, Executive Vice President of SiteLab International IncImagine hearing that from an SEO firm.  SEO is an untapped resource and every press release that gets posted on a website or sent on the wire must be optimized to get maximum exposure. The news service on search engines has been gaining ground for over a year now.In a recent whitepaper about PR and the Online Opportunity, Dee Rambeau of <a title="Is Your Agency Keeping Up" href="http://www.onlinemediaroom.com/index.php?s=education">DVCO Technologies</a> wrote "If online services are mission-critical, and the technologies required to deliver these services have been developed and tested, then why have so many business communication professionals been slow to adopt their own service offering?"Are we so consumed with our own fixed ideas and grooved-in ways of doing PR that we can't see the change in global communication? As our audiences rush to the Internet, we'll find ourselves on the side of the information super highway waving a printed press release no one wants to read.  And if you are savvy enough to put it online, it had  better be optimized so the right people can find it.<a title="Global PR Blog Week" href="http://www.globalprblogweek.com/">Global PR Blog Week</a> attracted a fair amount of traffic - several hundred visitors a day still come to read the conversations.  But if you consider the total number of PR practitoners around the world, that's a drop in the ocean!Looking at the metrics, almost all of their top referrers were other blogs.  It seems we were singing to the choir. Too many PR professionals have not even heard of blogs, blogging and content syndication through news feeds. This incredible tool is out there waiting to be adopted by the PR industry.Optimizing your press releases, creating news feeds for chosen journalists and providing them with an online media room that meets their needs goes a long way to putting PR on the Net - where it should be. 10 application/xml false Internet PR online media room online PR PR SEM SEO Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1) 67.101.108.221 67.101.108.221 sally false true false false true 177676 false false true false false false true 217576 Resource 177676 173239 173239 1225772631808 1225772631808 Controlled SEO finds online PR

SEO copywriting services drives top conversions, powerful incoming links and killer search engine positions. ======================================= Brian <table border="0"><tbody><tr><td align="left"> <a href="http://www.localdrugrehab.com"> </a></td> <td align="left"> <a href="http://www.localdrugrehab.com"> Drug Rehabs</a></td></tr></tbody></table> 10 application/xml true Mozilla/5.0 (Windows; U; Windows NT 5.1; en-US; rv:1.8.1.14) Gecko/20080404 Firefox/2.0.0.14 127.0.0.1 127.0.0.1 120.138.102.243 false true false false true 81698 blog blogsite/Falkow/web