51128 Resource 81698 49412 49412 1092147811085 1107741155598 Controlled Content is King Again Sites are seeking decent editorial content in order to keep people coming back <p>This New York Times&nbsp;article on content brought a smile to my face.</p><p>&quot;Stickiness is back in fashion. But this 'sticky' is different from the much lauded 'sticky' that proved popular in the late 90's, when media firms hoped to generate more hits and visitors in order to better beat their figurative chests and claim larger Internet footprints. </p><p>The new stickiness has more to do with commerce sites seeking <em><strong>decent editorial content </strong></em>in order to keep people coming back and, presumably, giving companies a second chance to make that sale.&quot;</p><p>Imagine that!&nbsp; People like to read good editorial content.&nbsp; It influences how they respond&nbsp;to your company.&nbsp; It&nbsp;helps them&nbsp;understand your product or service.&nbsp; It helps them to plan their vacations.&nbsp; It encourages them to buy.</p><p>In 2002 Forrester Research did a study that revealed the number one reason visitors went to a website was - that's right, Content!&nbsp;&nbsp;And since other studies show a visitor will have to interact with you&nbsp;online an average of seven times before they buy, keeping them coming back <em><strong>is </strong></em>vital to making that sale.</p><p>It seems&nbsp;site owners are getting the&nbsp;message.&nbsp; Good content does make a difference. It's not the&nbsp;cutting edge bells and whistles that will get you ROI - it's content.</p><p>Brand awareness comes from a consistent voice.&nbsp; It's all about who you are, how you look, what you say and ultimately what you do.&nbsp; Do you deliver on the brand promise?</p><p>Online, your brand will rise or fall with your content. Internet PR depends on&nbsp;perceptions - where you come up on a search result page, how enticing your description is and&nbsp;once you get them to your site, delivering an online experience that enhances your brand.</p><p>When&nbsp;visitors land on your home page, does the content immediately speak to them?&nbsp; They searched on a particular word or phrase and expect to find some content that speaks to that search.</p><p>Good&nbsp;Internet PR needs a well planned website content strategy.</p><p /><p /> 9 application/xml false content is king editorial content internet PR online branding online PR website content website content strategy Content is King Websites depend on good content strategy http://www.akamarketing.com/content-is-king.html When website content is most important Marketing your business on the Web depends on content, content, content. That could mean high quality graphics, or streaming audio, or interactive on-line games. For business Web sites, it usually means information http://www.wilsonweb.com/articles/content.htm Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1) 67.101.108.221 67.101.108.221 sally false true false false true 177676 false false true false false false true 81698 blog blogsite/Falkow/web