54443 Resource 81698 49412 49412 1093788766554 1107742712935 Controlled Online News and Publicity

Press Release distibution online makes sense

<p>We are indeed a wired nation.</p><p>88 percent of online Americans say the Internet plays a role in their daily routines, and 64 percent of Internet users say their daily routines and activities would be affected if they could no longer use the Internet. (<a href="http://www.pewinternet.org/">Pew internet and American LIfe Project)</a></p><p>One of the activities that's growing steadily is&nbsp;reading news online.</p><p>63% get their news <strong>online only</strong>, while 17% get it offline only.&nbsp; 38% do both. </p><p>One reason is the breadth of news available online.&nbsp; One visit to Google or Yahoo News gives you a&nbsp;cross section of opinions from many different newspapers about your chosen topic.&nbsp; </p><p>You're no longer reliant on your local newspaper's slant on the news.&nbsp; And each media outlet does have&nbsp;its own particular editorial policy.</p><p>So if your public is online reading the news, you'd better be there too.</p><p>With only 17% of your public getting their news offline, it's time to rethink your PR and marketing strategies. Get wired -&nbsp; traditional press release distribution to offline journalists will no longer reach the majority of your market.&nbsp; </p><p>Optimize your press releases and get then out&nbsp;to&nbsp;News and Search Engines. </p><p>That's where your target audience is finding their news.</p><p /> 10 application/xml false internet pr online news online PR strategy online press release optimize press releases Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1) 67.101.108.221 67.101.108.221 sally false true false false true 177676 false false true false false false true 81698 blog blogsite/Falkow/web