55044 Resource 81701 49412 49412 1094066642175 1106403386091 Controlled Do you have an Internet Marketing Strategy?

The business landscape is changing and marketing strategies have to change too.

<p>Back in 2001 I surveyed over 100&nbsp;marketing&nbsp;execs in mid sized companies and asked them this question - Do you have an Internet Marketing Strategy?</p><p>Mostly I got a long silence.&nbsp; Very few had thought of how to make the leap onto the Internet.&nbsp; Many felt that the death of the dot coms was gong to be the end of e-commerce and using the Net as a sales channel.</p><p>In fact, nothing could be further from the truth.</p><p>The dollar amount&nbsp;spent online has steadily increased each year and is still climbing.&nbsp;We are not at the peak yet.&nbsp; Every business has to face the reality that the Internet is becoming an important part of our lives and over 80% of us use it at work and at home every single day.</p><p>To make the most of the Internet you have to</p><p>1.&nbsp;Do some keyword research.&nbsp; Figure who is online searching on what words or phrases that describe what you do.&nbsp;Overture can help.&nbsp; Wordtracker is a&nbsp;great tool.</p><p>Once you know where your audience is and what they are looking for you can go after search results on that phrase.</p><p>2. Be found by these people who are&nbsp;searching for your product or service.&nbsp; 80% of all website traffic comes via a search engine today.&nbsp; Even the most perfect website is useless if no one ever sees it.</p><p>So a search engine&nbsp;optimization and marketing campaign is vital.</p><p>One of the most successful methods of getting good search visibility is to write a blog.</p><p>3.&nbsp; Once you make it onto the first page of search results, you have to get picked by the searcher.&nbsp; The description of your website has to intrigue and entice them into clicking on your entry.</p><p>4.&nbsp; Once you get them to your website make sure your home page gives them what they want.&nbsp; Make it usable and friendly.&nbsp; Most websites lose 60% of their traffic right off the&nbsp; home page.&nbsp; Get a <a href="http://www.falkoweb.com/web/freeweb.html">free evaluation of your home page.</a></p><p>5.&nbsp; Use a good web metrics package like <a href="http://www.falkoweb.com/web/clicktracks.html">ClickTracks</a>&nbsp;so you can get full data on who your visitors are and what pages they go to.&nbsp; You can tag visitors from different search engines and terms and see who gives you better ROI.</p><p>When you have a well thought out and planned Internet Marketing Strategy you'll start to see returns coming from&nbsp;your efforts&nbsp; online.</p><p /> 10 application/xml false Internet marketing strategy keyword research search engines. seo sem Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.1.4322; Alexa Toolbar) 67.101.80.228 67.101.80.228 sally false true false false true 177676 false false true false false false true 81701 blog blogsite/Falkow/web