56319 Resource 81698 49412 49412 1094662788805 1108045931691 Controlled Web Content belongs in Marketing

Marketing and Brand get value from web content

Words of great wisdom from the <a href="http://www.marketingprofs.com/preview.asp?file=/4/aponovich1.asp">Marketing Profs!</a>"Marketing professionals are responsible for the overall communication of products, services and brands. Because your Web site is such an integral part of your communication strategy, doesn't it make sense to put more content control into the hands of marketing experts?"And since most marketing or PR execs are not tech savvy and they don't write HTML, a content management system is a good place to start<a title="online tools for marketers" href="http://www.dvcotechnology.com/">DVCO Technology</a> has a killer system - with all sorts of add-ons that make controlling a web content strategy a piece of cake for marketing execs.Watch this space for new tools for marketers from this savvy group. 10 application/xml false brand value DVCO marketing PR web content Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1) 67.101.85.101 67.101.85.101 sally false true false false true 177676 false false true false false false true 81698 blog blogsite/Falkow/web