<?xml version="1.0" encoding="UTF-8" standalone="yes"?>
<!--Web 2.0 Content Powered by MyST Blogsite® (http://blogsite.com)-->
<!--A service of MyST Technology Partners, Inc. (http://myst-technology.com)-->
<?xml-stylesheet href="http://falkow.blogsite.com/public/styles/etc/object.xsl" type="text/xsl"?>

<?myst-baseUrl http://falkow.blogsite.com/public/?>

<MySmartChannels Public="true" UserID="81693" dT="245" t0="1228266653141">
     <GetChannelItem_Result>
      <Item>
       <Resource>
        <ObjectID>61142</ObjectID>
        <ObjectClass>Resource</ObjectClass>
        <OwnerID ObjectClass="Domain" Title="[Weblog] Website Content Strategy">81698</OwnerID>
        <CreatedByID ObjectClass="User" Title="sally">49412</CreatedByID>
        <ModifiedByID ObjectClass="User" Title="sally">49412</ModifiedByID>
        <CreateTime Title="2004-10-06 21:10:05 EDT">1097111405221</CreateTime>
        <ModifyTime Title="2005-02-10 09:51:07 EST">1108047067703</ModifyTime>
        <SecurityModel>Controlled</SecurityModel>
        <Name>Driving traffic back to your site with email</Name>
        <Summary>Short subject lines get opened more</Summary>
        <Description>&lt;p&gt;New &lt;a title="email labs new reearch" href="http://www.emaillabs.com/"&gt;research from EmailLabs&lt;/a&gt; advises e-mail marketers to keep subject lines short and hyperlinks plentiful. &lt;/p&gt;&lt;p&gt;A successful web&amp;nbsp;content strategy has to take into account the fact that it can take at least seven interactions with a new visitor before&amp;nbsp; hey decide to do business with you.&lt;/p&gt;&lt;p&gt;You have to keep them coming back.&lt;/p&gt;&lt;p&gt;New and interesting content is the best way to entice them back again&amp;nbsp;and again. But in their busy lives they will probably forget to revisit your website, even if they bookmark you.&amp;nbsp; &lt;/p&gt;&lt;p&gt;&lt;strong&gt;But they never forget to read their email.&lt;/strong&gt; &lt;/p&gt;&lt;p&gt;So smart email marketing is essential to driving traffic back to your website.&lt;/p&gt;&lt;p /&gt;&lt;p&gt;Visit these links for some savvy tips to improve your email campaigns.&lt;/p&gt;</Description>
        <ResourceTypeID ObjectClass="ResourceType" Title="Item:Link">9</ResourceTypeID>
        <ContentType>application/xml</ContentType>
        <ContentDocument>
         <ItemProperties>
               <CommonProperties>
                <Hidden>false</Hidden>

                <Keywords>
                 <Keyword>email campaigns</Keyword>

                 <Keyword>email marketing</Keyword>

                 <Keyword>web content strategy</Keyword>

       </Keywords>

                <Links>
                 <Link>
                  <Title>Make that email snappy</Title>

                  <Synopsis>Short subject lines get opened</Synopsis>

                  <URL>http://www.emarketer.com/Article.aspx?1003077</URL>

        </Link>

                 <Link>
                  <Title>Use Email to enhance lead generation</Title>

                  <Synopsis>10 questions to see if clients use e-mail as an effective part of lead-generation and sales programs.</Synopsis>

                  <URL>http://www.clickz.com/experts/em_mkt/opt/article.php/3417701</URL>

        </Link>

                 <Link>
                  <Title>Email doesn't work</Title>

                  <Synopsis>Have you tried these three things?</Synopsis>

                  <URL>http://www.emailresults.com/article.asp?ContentID=38</URL>

        </Link>

       </Links>

      </CommonProperties>

               <RemoteInfo>
                <UserAgent>Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1)</UserAgent>

                <RemoteHost>67.101.85.101</RemoteHost>

                <RemoteAddr>67.101.85.101</RemoteAddr>

                <RemoteUser>sally</RemoteUser>

      </RemoteInfo>

     </ItemProperties>
        </ContentDocument>
       </Resource>
       <Shares/>
       <Subjects/>
       <UserPermissions>
        <CanDelete>false</CanDelete>
        <CanDiscover>true</CanDiscover>
        <CanEdit>false</CanEdit>
        <CanEditPermissions>false</CanEditPermissions>
        <CanRead>true</CanRead>
       </UserPermissions>
       <CommentInfo>
        <CommentChannelRef AllowAnonymous="true" Inherited="true">
         <ChannelID ObjectClass="Channel" Title="[Public] Public Comments">177676</ChannelID>
         <UserPermissions>
          <CanCreateChannelItem>false</CanCreateChannelItem>
          <CanDelete>false</CanDelete>
          <CanDiscover>true</CanDiscover>
          <CanEdit>false</CanEdit>
          <CanEditPermissions>false</CanEditPermissions>
          <CanPublish>false</CanPublish>
          <CanRead>true</CanRead>
         </UserPermissions>
        </CommentChannelRef>
        <Comments/>
       </CommentInfo>
       <Views>
        <SourceID ObjectClass="Channel" Title="[Weblog] Website Content Strategy">81698</SourceID>

               <View>
                <Name>blog</Name>

                <Model>blogsite/Falkow/web</Model>

                <Style/>

                <Scheme/>

       </View>

      </Views>
        <Views>
         <SourceID ObjectClass="Channel" Shared="true" Title="[Public] PRoactive | Online PR trends">112691</SourceID>

                <View>
                 <Name>blog</Name>

                 <Model>blogsite/Falkow/whatsnew</Model>

                 <Style/>

                 <Scheme/>

       </View>

                <View>
                 <Name>edit-item</Name>

                 <Model>blogsite/Falkow/web</Model>

                 <Style/>

                 <Scheme/>

       </View>

                <View>
                 <Name>left</Name>

                 <Model>blogsite/Falkow/left-content</Model>

                 <Style/>

                 <Scheme/>

       </View>

                <View>
                 <Name>right</Name>

                 <Model>blogsite/Falkow/right-content</Model>

                 <Style/>

                 <Scheme/>

       </View>

                <View>
                 <Name>wide</Name>

                 <Model>blogsite/Falkow/wide-content</Model>

                 <Style/>

                 <Scheme/>

       </View>

      </Views>
        </Item>
       </GetChannelItem_Result>
      </MySmartChannels>
