64761 Resource 81698 49412 49412 1097936228374 1108047560426 Controlled PRSA Blog Workshops

A PR lesson

<p>The PRSA Conference organizers were approached late in the day by the IAOC to include a blogging workshop.</p><p>BL Ochman, blogger of note,&nbsp;stated that PRSA was asleep at the wheel and were ignoring a vital PR tool.&nbsp; They&nbsp;were not in touch with the new technology PR practitioners need to know.</p><p>This&nbsp;caused a&nbsp;flurry of posts in various weblogs about the PRSA Conference&nbsp;and blogging in general.</p><p>PRSA made a statement saying they had in fact included blogging in the agenda.&nbsp; And they are&nbsp;correct - they did have a workshop on blogging already scheduled - mine.</p><p>Now they have another one centered around this controversy running <strong><em>at the same time.</em></strong></p><p>So in essence they&nbsp;supplanted what they already had in place for months, in accordance with all their conference policy, because a&nbsp;flap&nbsp;pushed them to&nbsp;do the extraordinary.</p><p>A perfect example of the power of blogging.&nbsp; The results may not be to your liking, but it can have tremendous influence on your organzation.&nbsp; </p><p>B L took Steve Rubel to task over his lack of fact checking - a little fact checking on her part into what PRSA was offering to members would have been in order.</p><p>I hope that&nbsp;conference attendees who are not swayed by theatrics and&nbsp; controversy will still come to the original workshop and learn&nbsp;how to use Internet&nbsp;strategies - not only blogs - &nbsp;as a PR tool.</p><p>I will also be blogging the conference on Monday and Tuesday.</p><p /> 9 application/xml false blogging blogs PRSA PRSA National Conference The official PRSA response http://www.micropersuasion.com/2004/10/prsa_issues_sta.html BL stirs the pot with PRSA http://www.whatsnextblog.com/ Comment on the spat that developed over the PRSA conference http://www.businessblogconsulting.com/2004/10/prsa_bloggergat.html BL's comment about PRSA ignoring blogging http://www.businessblogconsulting.com/2004/10/the_public_rela.html Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1) 67.101.85.101 67.101.85.101 sally false true false false true 177676 false false true false false false true 81698 blog blogsite/Falkow/web