PRSA asleep at the wheel

64766 Resource 81701 49412 49412 1097938625191 1106403066842 Controlled Ignore Bloggers at your peril

PRSA learns the power of blogging

As the 2004 PRSA National Conference approaches, the orgnanizers have agreed to host a blogging workshop at the last minute. And they scheduled it at the same time as a workshop already on their schedule for months on Internet strategies for PR Professionals that covered blogging as a PR tool.  Why did they do this - they were influenced by blogging.There are several good PR lessons to be learned here:<ol><li>Always check your facts before you make  accusations or statements.  B L Ochman looked through the conference agenda and saw no reference to blogging, so she accuse PRSA of being asleep at the wheel and pushed for a blogging workshop. Just a little more research would have revealed that there was indeed time devoted to this important new PR tool. PRSA should have made it more visible on the agenda, but the fact remains, it was there.</li><li>Blogging can push you in a direction you had no intention of going. Bloggers have an audience.  They get noticed.  They can influence and sway others. </li><li>Have absolute certainty on your own position. Have full backup to protect your actions so that if you are attacked or accused, you can 'dead agent' the attacker.  All PRSA needed to do was publish the outlines of the workshops where blogging was well covered by a reputable blogger and the barbs about PRSA being asleep at the wheel would have been shown to be absurd and false.</li></ol>Perhaps what PRSA really needs is a workshop on how to handle black propaganda and baseless attacks on your reputation. 9 application/xml false blog blogging PRSA PRSA National Conference 2004 PRSA asleep at the wheel B L Ochmans blog http://www.businessblogconsulting.com/2004/10/the_public_rela.html Rick Bruner commenting on the spat between BL and Steve Rubel More on the PRSA flap http://www.businessblogconsulting.com/2004/10/prsa_bloggergat.html The importance of protecting your reputation A company that loses its good name, if only for a short time, suffers damages http://www.mediatrack.co.uk/main/featuredArticles.aspx Protection of corporate reputation Advice from FindLaw http://www.findlaw.com.au/articles/default.asp?task=read&id=6098&site=GN Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.1.4322; Alexa Toolbar) 67.101.80.228 67.101.80.228 sally false true false false true 177676 false false true false false false true 208814 Resource 177676 173239 49412 1215689935557 1219684046756 Controlled dead agent

looking for info on this term

What does "dead agent" mean. It's a PR term? What is the origin?　　 10 application/xml false Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 5.1; .NET CLR 1.1.4322) 127.0.0.1 127.0.0.1 202.138.222.244 false true false false true 81701 blog blogsite/Falkow/web