Analyst: Blogging is good business

70106 Resource 81701 49412 49412 1099924955349 1106402794734 Controlled Forrester recommends blogging as part of your Internet Marketing Strategy

Top IT research firm says start slowly, but start now.

When Forrester analysts start to blog  and write reports on the phenomenon we know blogging is creeping into the maistream of Internet marketing strategy. <a title="Li blogging report" href="http://blogs.forrester.com/charleneli/blogs/index.html">Charlene Li ,</a> one of the principal analysts at Forrester ,started blogging in September and recently authored a <a href="http://www.forrester.com/Research/Document/Excerpt/0,7211,35000,00.html">report on corporate blogging.</a>Her report states that blogs are indeed important and here to stay. Although Weblogs (blogs) are currently used by only a small number of online consumers, they've garnered a great deal of corporate attention because their readers and writers are highly influential. Forrester believes that blogging will grow in importance, and at a minimum, companies should monitor blogs to learn what is being said about their products and services. Companies that plan to create their own public blogs should already feel comfortable having a close, two-way relationship with users.   I am currently using a beta version of PRWatch, the PR Intelligence tool from <a title="PR Watch and blogging tools" href="http://www.myst-technology.com/">MyST Technology.</a>  PR Watch is the perfect tool to monitor blogs (among many other information sources). You can apply graphical analysis to blog content (via Technorati) to determine sensitivity and resonance of your keywords in other blogs. And their Net Intelligence product uses RSS feeds from competitor’s blogs to look for many nuggets of competitive intelligence. 9 application/xml false blog blogging corporate blogging forrester research Analyst: Blogging is good business Forrester sees growing opportunity in blogs http://cbs.marketwatch.com/news/archivedStory.asp?archive=true&dist=ArchiveSplash&siteid=mktw&guid=%7BD4E7A8E1%2D949E%2D4935%2DAB2F%2DEEC4B06EF18C%7D&returnURL=%2Fnews%2Fstory%2Easp%3Fguid%3D%7BD4E7A8E1%2D949E%2D4935%2DAB2F%2DEEC4B06EF18C%7D%26siteid%3Dmktw%26dist%3D%26archive%3Dtrue%26param%3Darchive%26garden%3D%26minisite%3D Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.1.4322; Alexa Toolbar) 67.101.80.228 67.101.80.228 sally false true false false true 177676 false false true false false false true 81701 blog blogsite/Falkow/web