70109 Resource 81698 49412 49412 1099925879643 1108048237936 Controlled Blogging a vital PR strategy

How blogs can help your web content strategy

<p>The International Association of Online Communicators - IAOC - have set up a <a href="http://www.iaocblog.com/">week long blog fest</a> with five of the top bloggers in PR talking about blogging and PR strategy.</p><p>Even the top IT research firm<a href="http://forrester.typepad.com/charleneli/2004/11/forrester_repor.html"> Forrester</a> has now weighed in on this subject - principal analyst Charlene Li says corporate blogging is influential and here to stay.</p><p>Every business needs to be aware of blogging and what is being said&nbsp;in blogs.&nbsp; It's where the thought leaders and the early adopters are sharing ideas.&nbsp; And your name just may be mentioned.&nbsp;</p><p>The&nbsp;Cluetrain Manifesto- first published back in 1999 -&nbsp; made the point that&nbsp;the business playing field had changed.&nbsp; We now&nbsp;operate in&nbsp;a climate&nbsp;of wired and networked conversations.</p><p>Monitoring these conversations is a vital&nbsp;PR&nbsp; function. Savvy PR firms should be&nbsp;offering this service to clients.</p><p>Creating a cloud of content in top ten search results ,so your audience bumps into you wherever they search, raises visibility and brand awareness.</p><p>Blogging is no longer something that can be ignored.&nbsp;&nbsp;It is a vital part of your web content strategy</p><p>As the Forrester report suggests -&nbsp;start now.</p><p /><p /><p /><p /> 10 application/xml false blog blogging IAOC Blogfest PR strategy website content strategy Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1) 67.101.85.101 67.101.85.101 sally false true false false true 177676 false false true false false false true 81698 blog blogsite/Falkow/web